(PRWEB) November 27, 2012
Young voters stunned analysts in the recent U.S. elections by voting in proportions about equal to the historic election of 2008. The results carry lessons for politicians and demographers, and there is an important lesson here for businesses too, according to CampusAuction: Bid for a Better World (http://www.campusauction.com).
About 23 million Americans under the age of 30 voted in November’s election — representing about half of the eligible voters in that age group. While half chose not to vote, 49% is a triumph, by the standards of recent elections. Among all voters, those under 30 represented 19% of the electorate, compared with 18% in 2008.
“This is astounding,” says Eyal Lichtmann, CEO of CampusAuction. “Voters over 65 have the reputation as the most deeply devoted voters and have played a crucial role in determining the policies and the course of campaigns for many cycles. It appears that young voters may soon be as politically powerful as their grandparents.”
This is notable for a couple of reasons, he adds. While seniors are known to vote in large numbers, the youngest voters have been known to vote in the smallest proportions. In 2008, an election that was deemed historic by most observers, the youth vote spiked, based on the perceived uniqueness of that year's potential for historic change. Almost every commentator leading up to the 2012 election predicted that young voters would return to their previous levels of apathy now that excitement over an African-American president has been diminished by the realities of day-to-day governing in a time of economic crisis.
Instead, young voters demonstrated a willingness to wait in lines sometimes hours long to cast their ballots in numbers as impressive as those of their elders.
The ultimate meaning of the sustained and impressive youth vote from 2008 two 2012 will be analyzed for years to come. It may be safe, though, to hazard the guess that young people are more engaged than almost ever before in the electoral system. Social media plays a role, certainly, as do the legitimate fears and concerns for their future in terms of microeconomic issues like student loan debt and macroeconomic issues like the kind of economy today's college students will graduate into. In the shortest synopsis, this election tells us one crucial thing about young voters: they care.
“There is an adage that young people are often just as likely to vote with their wallets as they are to vote in an actual election, based on the belief that corporations have as much power as government does in their impact on ordinary lives,” says Lichtmann. “While this remains true – young people are likely to vote with their wallets, supporting businesses that support the same things they do — and they are increasingly likely to vote in elections, too. This sends a message to candidates running for public office: take young voters for granted at your own peril.”
“For businesses, it sends a powerfully reinforced message that CampusAuction has been sending all along: young people care about the future of their world. Businesses, just like elected officials, need to recognize this basic fact in order to succeed,” he says.
CampusAuction: Bid for a Better World http://www.campusauction.com connects businesses with socially conscious consumers through an unparalleled marketing platform that helps charities.
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