"Already, several Fortune 500 companies who are using the DAR™ have evidence of its predictive value." Miner says.
Woodstock, ON (PRWEB) November 27, 2012
The Dunvegan Group has invested more than 10 years researching and developing the next generation business metric to help companies monitor the strength of the bond with their customers. The Dunvegan Affinity Rating™ (The DAR™) identifies customers who will stay with the company and customers at risk of defection; The Dunvegan Group`s process includes individual prescriptions for action to retain customers, resolve outstanding issues and leverage referrals.
"The Dunvegan Affinity Rating™ is destined to be the metric that Business-to-business companies will use to assess the strength of their relationships with their customers", says Miner. "Already, several Fortune 500 companies who are using the DAR™ have evidence of its predictive value."
Anne is an entrepreneur, a visionary leader and an acknowledged expert in the field of customer satisfaction measurement, customer care and customer retention. She holds a BA and an MBA from the University of Guelph and she was among the first researchers in Canada to be awarded the prestigious designation of "Certified Marketing Research Professional" by the Marketing Research & Intelligence Association. Anne is a certified trainer of the Platinum Rule® and she has successfully integrated its philosophy and practices into her own organization to help build strong bonds with employees and clients alike.
Anne is co-author of the Amazon best-seller, “Succeeding In Spite of Everything!”, July 2012 and author of “Measuring Up! A guide to success with customer satisfaction”, September 2008.
Listen to the show http://www.blogtalkradio.com/closeuptalkradio. If you have a question for Anne Miner during the live radio interviews, call (347) 996-3389.
For more information about The Dunvegan Group visit http://www.dunvegan.ca
Contact Deb Willert at 877-459-6631