The white paper explains why CDFIs must stop branding around WHAT they do, WHERE they do it, and WHO they do it for--and suggests a different strategy.
Portland, OR (PRWEB) November 27, 2012
Creative Brand Communications (CBC) has published new white paper called “The 7 Special Challenges of Branding For Community Development Financial Institutions—And What to Do About Them [Constructive Feedback From A Passionate, Concerned Newcomer].” The CDFI branding white paper is available for free instant download from the financial branding consultant's website at http://www.CDFIbranding.com.
In the white paper, CBC presents seven reasons why CDFIs have additional, unique branding and marketing challenges that traditional financial services organizations don't face. Then the white paper presents a powerful solution for addressing these special challenges, and creating brands that are engaging, clear and meaningful. The free community development financial institution branding white paper also explains why CDFIs must stop branding around WHAT they do, WHERE they do it, and WHO they do it for--and suggests a different strategy.
“Once we became involved as branding and marketing consultants with community development financial institutions, we were quickly engaged by their mission-driven focus,” said Jeff Stephens, CBC's founder and CEO. “We believe the work of CDFIs is incredibly important to our communities, and that these organizations deserve to have the strongest branding and marketing possible.”
Creative Brand Communications also recently completed work rebranding community development financial institution Enterprise Cascadia as Craft3.
# # #
About Creative Brand Communications: CBC is the leading brand engagement consultant for the financial services industry. The company helps entrepreneurial banks, credit unions and community development financial institutions (CDFIs) stop being commodities by creating companies that customers, members and employees truly care about. CBC does this by providing business and brand strategy consulting, word of mouth marketing strategy consulting, internal culture consulting, and educational programs and training. Visit http://www.creative-brand.com for more information.