"By building a comprehensive strategy that encompasses these different retail initiatives, merchants will position their business for success in 2013."
- Sandeep Walia, CEO of Ignify
Long Beach, CA (PRWEB) November 27, 2012
Leading retail management and point-of-sale solutions provider Ignify has published a new white paper titled “Holiday Guide to Increasing Revenues for Retailers” – an insider’s look into the business and technology strategies that retailers can use to increase customer conversion and revenue.
“In this still challenging but recovering economy, consumers are seeking convenient, user-friendly shopping channels that give them more value for their dollar,” said Sandeep Walia, CEO of Ignify. “By giving them a seamless, easy shopping experience – whether it’s online or in a brick-and-mortar store – retailers will ensure higher rates of customer retention.”
Ignify’s white paper outlines ten tips on how merchants can improve efficiency in both their online and physical store retail processes, as well as elevate the shopping experience for customers across channels.
Having updated, integrated systems that keep pace with the higher levels of shopper traffic is a crucial factor in holiday retail performance, a point that is emphasized in the white paper. For example, by implementing an order management and fulfillment solution that is scalable and can integrate with ERP and shipping systems, merchants drive repeat buys. According to Ignify’s research, repeat customers will typically account for 70% of a retailer’s profitability – since the merchant has already borne the acquisition cost with the first order. By focusing on the steps that occur after an order is placed, merchants sustain profits.
In regards to systems, Ignify also instructs merchants to carefully evaluate the shipping and receiving methods for customers’ online purchases. As the white paper details, the key concerns for customers who order products online are the timing, delivery, and return of their purchases. By assessing the delivery options that are being offered to the customer, merchants can determine whether improvements need to be made – because the easier it is for a customer to work with their order, the greater the purchase completion rate.
Given how connected everyone is on the Internet, the white paper also delves into how merchants can gain a stronger presence on the Web through search engine optimization (SEO). The white paper cautions merchants against expecting a one-time SEO improvement process to lead to sustained results; rather, merchants need to approach SEO as a continuously updating and evolving procedure. Some tips discussed are: constantly updating new product detail pages and images; creating human-legible static URLs that reflect the product category or product name; using ALT text and tags on images to gain better search engine rankings as well as make the site more “readable” to people with disabilities; etc.
With economic difficulties still impacting consumers’ shopping behavior, Ignify discusses the tactics that merchants can use to better target shoppers’ desire for deals. One significant way to add value to a customer’s purchase is by offering giveaways and discounts. For example, merchants can follow up with online shoppers who abandoned their shopping carts with a promotion code that gives them a discount if they return to complete the purchase. Social media tools can also be used to promote special offers and increase customer engagement.
Although these tips are presented to enhance merchants’ holiday season retail processes, they also have year-long applicability. “The concepts presented in Ignify’s white paper are fundamental for a retailer’s business roadmap,” said Walia. “By building a comprehensive strategy that encompasses these different retail initiatives, merchants will position their business for success in 2013.”
To download a copy of Ignify’s white paper, please visit “Holiday Guide to Increasing Revenues for Retailers”.
Ignify is winner of the Worldwide Microsoft Partner Award in 2012 and 2011 and offers eCommerce, ERP, CRM, POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for five years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine. Ignify has over 300 team members worldwide including Los Angeles, Silicon Valley, Seattle, Nashville, Phoenix, Chicago, Toronto, Manila, Singapore, Pune, Jakarta, Bangalore and Hyderabad. For more information, visit http://www.ignify.com or call 888 IGNIFY5. Follow Ignify on Twitter @ignifydax, @ignifyecommerce, and @ignifymscrm,or read its blog at blog.ignify.com.