Berkeley, CA (PRWEB) November 29, 2012
Buy Local Berkeley announces a comprehensive campaign to inspire holiday shopping in Berkeley. For the first time, regional consumers can access more than 100 seasonal coupons from independent Berkeley businesses just by using their smart phones. The free app is powered by Chinook Book which is known across the Bay Area for terrific eco offers. Now Berkeley shoppers can download a free Chinook Book app to their smart phones to get special deals on unique, Berkeley-only gifts.
Look for posters, banners and ads in print and on-line publications promoting this first-of-its-kind effort to make local holiday shopping in Berkeley fun and easy. Numerous merchant associations (Downtown Berkeley Association, North Shattuck Association, Elmwood Merchants and Fourth Street) contributed funds along with the City’s Office of Economic Development to make the broad promotional push possible. In addition, the Berkeley Chamber of Commerce, Ecology Center, Livable Berkeley, Bay Nature and Transition Berkeley all plan to let their members and subscribers know about this special new way to access the best Berkeley gift ideas.
Here are just some of the special events to enjoy the holidays in the Berkeley neighborhoods where special offers await holiday shoppers:
The “Shop Your Holidays in Berkeley” Campaign coincides with a national effort to promote shopping locally, including Small Business Saturday and Plaid Friday. “We are thrilled about this ambitious campaign to encourage people to shop in Berkeley during the holiday season. Berkeley offers wonderful unique gifts and our shopping districts are so enjoyable, from 4th Street to Elmwood to the Downtown, Solano Avenue and the Gourmet Ghetto,” said Mayor Tom Bates”
“Shop Your Holidays in Berkeley” is spearheaded by Buy Local Berkeley which is a fiscally-sponsored project of the Berkeley Chamber of Commerce and financially supported by its independently-owned member businesses and by a contract with the City of Berkeley’s Office of Economic Development. Buy Local Berkeley works to grow a vibrant local economy by promoting the more than 80% of Berkeley businesses which are locally-owned and independently operated. The four-year-old effort works closely with the City of Berkeley’s Office of Economic Development and the City’s merchant associations to market local retailers through events and promotional efforts and to educate consumers about the community, economic and environmental benefits of buying from independently owned, Berkeley retailers. A number of studies have demonstrated the added regional economic benefit of shopping at locally owned independent retailers. The difference ranges from 35-100% greater economic activity in the region due to shopping at local independent stores. Buying locally also strengthens the economic base of the community by ensuring that tax dollars stay where they are spent, creates jobs for local people and enriches the community by offering a unique shopping experience. Moreover, boutique shopping near where you live helps protect the environment by walking or riding shorter distances to nearby retailers.
About Chinook Book:
Chinook Book assembles offers from local sustainable businesses and makes it easy to use them. "Chinook Book is about creating an economy where the businesses that give back are the ones that thrive,” said Shaun Beall, Bay Area Director of Chinook Book. "We're excited to share our app with a like-minded community such as Buy Local Berkeley." Chinook Book is published by Celilo Media, which is a certified B Corp: a new type of corporation which uses the power of business to solve social and environmental problems.
For more information about the Shop Your Holidays in Berkeley Campaign please contact: Susan Silber: 415-806-8955 or buylocalberkeley.org
For more information about Chinook Book, please contact Shaun Beall:
About North Shattuck Association:
The North Shattuck Association was incorporated as a non-profit corporation to administrate the property-based business improvement district (PBID) established in 2001. The PBID was formed by a majority vote of area property owners to improve and promote the North Shattuck commercial area. The district includes commercial properties along Shattuck Avenue from Delaware to Rose Streets, and on Vine Street from just below Shattuck to Vine Street. The NSA provides district maintenance services, completes public improvements, installs pedestrian amenities, assists area merchants, and does marketing and special events, including the annual Spice of Life Festival.