London, UK (PRWEB UK) 30 November 2012
Tis the season to be jolly and after months of careful planning by marketing managers everywhere, online retailers across the UK will be hoping to see the fruits of their labour over the peak periods. It’s been a tough year online for many online businesses now more than ever it’s becoming increasingly important to ensure each marketing pound spent achieves the highest possible return on investment.
In addition to the more ‘traditional’ Display and Search Marketing campaigns, Affiliate Marketing is becoming an increasingly important part of most companies online marketing strategies.
Unlike other channels, affiliate marketing offers an extremely low risk commission based (Cost Per Acquisition) model that attracts retailers who want to pay commission when a sale is generated rather than every time an ad is displayed or clicked. Many organisations are adopting a multi network approach to affiliate marketing to maximise; sales, brand awareness, visibility & traffic and it’s easy to see why.
With margins continually shrinking, cookies being dropped from all kinds of technology providers and budgets being pushed to the limit, it’s essential to ensure that you are effectively managing your affiliate channel, and avoiding duplicated commissions across multiple networks.
Online marketing attribution has been a hot potato for many years in the industry and there are numerous tools and solutions available to ensure that your tracked sales are being de-duplicated at source such as nonstopConsulting’s trackMAX.
De-duplication solutions offer a number of benefits to marketers everywhere by minimising the administration required to manage multiple channel promotions, simplifying the sales validation process and removing the opportunity for user error.
Whether you are manage your affiliate programme in-house or work with an affiliate management agency long term success relies on ensuring that you are correctly rewarding the right publishers who are generating true incremental value to your brand.
nonstopConsulting Ltd(a UDG company) are a market leader in international performance marketing & affiliate management. nonstopConsulting combine market leading account management expertise with cutting edge proprietary technology to create best of breed programs that continuously deliver exceptional results for our clients in every market globally.
Contact: Jules Bazley
Tel: +44 (0)207 492 1817