Los Angeles, CA (PRWEB) November 30, 2012
The Athletic Shoe Stores industry rebounded strongly from recessionary challenges. When the recession hit in 2008, Americans' financial confidence fell apart, causing many to hold off on discretionary purchases, including athletic shoes. Price discounts further depressed revenue despite driving a higher volume of sales. However, when consumer confidence finally increased in 2010, people who previously held off on athletic shoe purchases proceeded to buy them. “In addition, the public is becoming increasingly aware of the obesity epidemic in the United States, stirring up a wave of health-consciousness that has encouraged Americans to exercise and, therefore, buy athletic shoes,” says IBISWorld industry analyst Agata Kazcanowska. Furthermore, increased athletic activity puts more wear and tear on athletic shoes, necessitating more frequent purchases to replace worn out footwear. As a result of these factors, IBISWorld estimates that revenue will grow 1.7% per year on average to $10.0 billion during the five years to 2012. Revenue will rise about 8.4% in 2012 alone, as rising disposable incomes allow consumers to afford premium-priced shoes.
Profit expanded quickly and consistently during the past five years. At first, deep discounts to drive sales on athletic shoes during the recession squeezed profitability. Firms then gained leverage to raise prices as consumers shifted their focus from price to quality. Additionally, athletic shoe stores bought more of their products from low-cost countries abroad, expanding profit margins. According to Kazcanowska, small firms that shut down due to unprofitable operations also allowed the high-profit major companies to gain a larger market share and contribute to expanding profitability. For example, Nike grew its market share and enjoyed a healthy profit margin of more than 20.0% throughout the past five years. Consequently, average industry profit expanded from 3.6% of revenue in 2007 to about 10.2% in 2012. The industry is expected to continue growing consistently as Americans are increasingly health-conscious and gain confidence in their financial stability, facilitating purchases of expensive, high-quality shoes. However, the wave of new customers from the health-conscious movement will slowly plateau. As a result, revenue is forecast to grow in the next five years.
The top four companies in the Athletic Shoe Stores industry garner a combined market share of 80.7%; more than half of this is generated by Foot Locker Inc., which hold 43.0% of industry revenue. Foot Locker operates over 3,000 stores that carry a variety of brands, which has contributed to its large revenue base. Meanwhile smaller players are generally independently owned and cater to a specific geographic market, they are also more likely to specialize in a specific type of athletic shoes, like running shoes. For more information, visit IBISWorld’s Athletic Shoe Stores in the US industry report page.
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IBISWorld industry Report Key Topics
This industry includes retailers that primarily sell athletic shoes, such as running shoes, basketball shoes and sneakers; these stores may also sell apparel. Stores that primarily sell specialty sports footwear, such as golf shoes, bowling shoes, and spiked shoes, are not included in this industry (included in the Sporting Goods Stores report 45111). Used goods and online sales are also excluded from this industry.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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