A Leader In Fountain Dispensing Manufacturing Does It Again

Lancer Corporation is pleased to announce that the New Lancer Sensation, a chewable ice beverage dispenser, is the winner in the Beverage Equipment Category in CSP's Retailer Choice-Best New Product Contest!

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San Antonio, Texas (PRWEB) November 30, 2012

Lancer Corporation is pleased to announce that the New Lancer Sensation, a chewable ice beverage dispenser, is the winner in the Beverage Equipment Category in CSP's 2012 Retailer Choice Best New Product Contest!

“The current chewable ice beverage dispensers on the market fail to dispense chewable ice reliably. Our goal was to design a dispenser to meet the rising demand for chewable ice and to deliver it consistently and reliably. This reduces lost sales due to equipment down time and costly equipment repair or tedious warranty claims,” said John Hawkins, Lancer’s Vice President of Business Development and Marketing.

Surveys show that more than 70% of consumers prefer chewable ice over cubed ice. These consumers state that chewable ice makes drinks taste better for a longer period, and the ice is more enjoyable to chew. This creates a better drink experience and drives customer loyalty to establishments that serve fountain drinks with chewable ice.

The first-in-class Sensation is available with multiple valve options, a high capacity storage bin, and flexible plumbing access from the front or rear. Not only does the Sensation dispense any kind of extruded ice, it can also dispense cubed ice with no other equipment required. The Lancer Sensation is the high-quality solution for delivering the chewable ice that consumers crave.

Lancer Corporation is a leading manufacturer and marketer of beverage dispensing systems serving customers throughout the world. Headquartered in San Antonio, Texas, Lancer maintains sales and/or manufacturing facilities in United States, Mexico, Australia, Belgium, and New Zealand. Lancer is a subsidiary of Hoshizaki Electric Co. Ltd., one of the world's largest suppliers of commercial kitchen equipment. Today, Lancer is a vertically integrated manufacturer, employing approximately 1,500 associates in the United States, Mexico, Australia, New Zealand, the Far East, and Europe. Lancer manufactures a complete range of mechanically cooled and ice cooled soft drink dispensers, dispensing valves, carbonators, beer dispensing equipment, and an extensive line of beverage dispensing parts and accessories. These products are marketed through a network of company sales representatives and authorized distributors.

About the company:
Lancer is a leading manufacturer and marketer of beverage dispensing systems serving customers throughout the world. Headquartered in San Antonio, Texas, Lancer maintains sales and/or manufacturing facilities in United States, Mexico, Australia, Belgium, and New Zealand. Lancer will consistently design, manufacture, and market superior quality products. Lancer will meet or exceed customer’s needs and expectations, and is committed to a Quality Program that drives continual improvement. For more information, please visit their website at http://www.lancercorp.com.


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