San Diego, CA (PRWEB) December 12, 2012
Our discussions with media will highlight Kobie's loyalty expertise, specifically focused on Kobie's workshop presentation and the need for airlines create more personalized, interactive and relevant rewards, while modelling themselves after savvy retailers. Airlines need to embrace a host of non-mileage-related rewards that drive customer experience and promote brand loyalty, and they need to embrace the ways in which new technology, specifically mobile, can help connect with passengers via multiple touchpoints, creating a more seamless and efficient omnichannel loyalty experience. The end result: drive customer engagement, increase the number of opportunities to reach and understand passengers, and add more value to improve the passenger experience.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy™, a best-in-class loyalty marketing technology platform. In 2012, Forrester Research named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services. To learn more, visit the new company website at http://www.kobie.com.