We were committed to making a final product that would be as close as possible to something we would make for own kids, in our own kitchen
Summit, New Jersey (PRWEB) December 07, 2012
MySuperFoods Company LLC has officially launched, as friends, Silvia Gianni and Katie Jesionowski, turned a kitchen creation into their first product, MySuperSnack (soft) Granola Bites, a fun, nutritious snack for kids. With five kids between them, Silvia and Katie are reinventing the way kid’s snacks are made. Gone are the high sugar, candy like flavors and throw away wrappers. MySuperSnack (soft) Granola Bites are made with whole grain oats and amaranth (the ancient “super” grain), real fruit, omega-3 rich flax seed and fortified with all critical vitamins and minerals necessary to nourish a growing healthy body and mind. Traditional granola bar packaging is replaced with a fun, convenient, portable and bpa-free resealable pouch. Each one holds four bite sized pieces, allowing kids to take a bite now and another bite later.
“All of our research on packaging came back time and again highlighting frustrated moms, complaining of children taking one bite of a granola bar only to discard the rest at the bottom of a back pack, the back seat of the car, or the sand box at the playground,” explains co-founder Katie Jesionowski. “We knew there was a solution that would make things fun for the kids and offer convenience to parents that would eliminate wasted food and possibly save a trip to the grocery store. Which most of us moms would trade our morning coffee to achieve.”
MySuperSnack (soft) Granola Bites were born out of a kitchen recipe before landing in the capable hands of fourth-generation food scientist, Derek Spors of Spork and Ladle who helped make the product shelf-stable and market ready. “Initially, we spoke with several food scientists who immediately wanted to take short cuts and use unrecognizable ingredients and comprise the nutritional quality of the product, but were committed to making a final product that would be as close as possible to something we would make for our own kids, in our own kitchen,” states co-founder, Silvia Gianni, “and luckily we found Derek, who understood our mission and made it happen.” MySuperSnack (soft) Granola Bites are currently available in three flavors, Apple Raisin, Blueberry Banana Acai, and Chocolate Chip.
MySuperFoods has tasked a team of “Super Kids” to assist in educating children on health and wellness issues. The Super Kids each embody a nutritional super power and appear on the company’s packaging. “We wanted to connect with kids as well, and given the obesity epidemic that we are facing, we felt it was important to help to teach children about healthy food options,” explains Silvia. “As we established the nutritional focus, we simultaneously created this little team in the likeness and spirit of our own kids,” continues Katie. “Eating healthy food shouldn’t feel like work. Otherwise kids (and their parents) won’t participate. We were inspired to build this company by and for our children. We felt the least we could do was make it something they would be excited to interact with.”
At the heart of the company’s passion to create healthy, nutritious, energy-increasing foods is a devotion to wanting the same opportunity at health and wellness for those in need. With 17 million children in the United States struggling with food insecurity every day, MySuperFoods Company has committed to donating a percentage of sales to fight child hunger. To achieve this, MySuperFoods Company has partnered with organizations such as the New York City Food Bank which provides 400,000 free meals to New York families every single day.
About MySuperFoods Company LLC ™
MySuperFoods Company is a healthy food and lifestyle brand devoted to producing all-natural, nutrient-dense, on-the-go food for kids. Our goal is to create well balanced, wholesome meals and snacks that provide fiber, protein, antioxidants, vitamins, minerals, and phytonutrients, but are low in sugar and sodium, and have absolutely no trans fats, preservatives, additives or chemicals. All of our ingredients are recognizable and pronounceable. But we don't stop there. We are one part super food, one part super hero. Equal parts nutrition and fun. For more information about MySuperFoods Company, visit http://www.mysuperfoodscompany.com
MySuperSnacks (soft) Granola Bars are currently available online at http://www.abesmarket.com and http://www.thebabygrocerystore.com as well as in select retail locations. Additional outlets are being added daily. Please visit our website to find the location nearest to you.