So Good You Could Like it: Dylan's Candy Bar selects Verso to create mobile electronic accessories

License Agreement Results in New Collection of Device Covers and Electronic Accessories for Dylan's Candy Bar

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Dylan's Candy Bar, "Candy Spill" Cover for iPad Mini

“Working with Verso, we’re creating stylish, functional and fun tech accessories that allow our customers to bring our store experience with them everywhere they go.”

NEWTON, Mass (PRWEB) December 05, 2012

Candy! We’re talking candy here! Verso—the company that makes cleverly designed electronics accessories—has partnered with Dylan’s Candy Bar to create a new line of candy-themed consumer electronic accessories—including covers and matching reading lights. And it only makes sense. People love their electronic devices. People love candy. A match made in heaven.

The one-of-a-kind iconic candy emporium, Dylan’s Candy Bar, merges the worlds of art, fashion and pop culture with candy. Through the new licensing agreement, Verso will be designing and producing the collection of branded accessories, which will hit Dylan’s Candy Bar retail stores and the Amazon Kindle Store in early January 2013.

“At our store we celebrate the vivid colors and playful style of candy, and it can been seen in all of our candy-inspired apparel, jewelry, stationery and novelty items.” said Dylan Lauren, Founder and CEO of Dylan’s Candy Bar. “Working with Verso, we’re creating stylish, functional and fun tech accessories that allow our customers to bring our store experience with them everywhere they go.”

Featuring playful, whimsical patterns of lollypops and gumdrops, the Dylan’s Candy Bar covers are designed to fit all leading tablets and e-readers. The patent-pending Verso strap system found in every cover keeps tablets and e-readers safe while enhancing every feature. Candy lovers will also enjoy vibrantly colored reading lights, based on the Verso design for the world’s best-selling e-reader light.

“Dylan’s Candy Bar is an amazing brand that transcends candy, and it’s a great complement to our Verso collection,” said Kevin Marinelli, CEO of LightWedge. “This is an incredibly fun collaboration—creating a product that really puts a smile on people’s faces and becomes part of their life.”

About Dylan’s Candy Bar
Dylan's Candy Bar was founded in 2001 by Dylan Lauren with a mission to awaken the creative spirit and inner child in everyone. Renown for merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar is a pioneer in changing the way we see candy. As the largest state-of-the-art sweets emporium and candy lifestyle brand, Dylan's Candy Bar is not your average "candy store." The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience.

Dylan's Candy Bar stores are currently located in New York City, Los Angeles, East Hampton, Houston, and coming soon to Miami as well as several wholesale venues around the country. Dylan's Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information please visit http://www.DylansCandyBar.com or http://www.facebook.com/DylansCandy.

About Verso
Verso, a registered trademark of LightWedge, creates cleverly designed, uncommonly stylish mobile accessory products that let people get more from the devices they love. The Verso product lines include everything from innovative tablet and eReader covers and accessories to portable speakers and precision-tuned headphones and ear buds. Verso products are available around the world from retail partners including Amazon.com, Best Buy, Barnes & Noble, Staples and Office Max. Visit versostyle.com to see the latest collection of premium mobile accessories.

Verso is a trademark of LightWedge LLC. All other products or companies mentioned are trademarks of their respective owners.

Media Contacts:
Dylan’s Candy Bar: Julie Chudow at Rogers & Cowan, 212.878.5070 and jchudow(at)rogersandcowan(dot)com
Verso: Bill Devaney, 617.969.2700, Ext. 116 and bdevaney(at)lightwedge(dot)com


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