"Winter is Coming" Lookbook From Marks-Lloyds Furs and MLFurs.com

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Marks-Lloyds Furs and MLfurs.com, typically known for traditional fur coat styles, created a digital online lookbook for their 2012/2013 Fall/ Winter Collection. Entitled “Winter is Coming,” the lookbook showcases a compilation of raw, warrior, primordial styles - mlfurs.com/-winter-is-coming-look-book launched November 8, 2012 and is also located on issuu.com

MLFurs’ lookbook features gritty, feminine and warrior looks to complement the natural allure and luxurious nature of fur outerwear. The inspiration came from the HBO hit series “Game of Thrones” where women are so strongly depicted and wear fur not only to conquer the elements, but to show their prowess and regal aura namely: The Warrior, The Princess, The Tomboy, The Queen, The Lioness, and The Temptress. These female archetypes show strength and empowerment in all aspects of life, especially style. Together the collection represents a modern take on classical, mid-evil wear.

Winter is Coming” depicts how to put together an entire look based on key fur trends this season that can be worn for any occasion and by all different types of women. Notable trends include color, mixture and texture of furs, rugged elegance, warm tones, fur trimming, liquid elegance, animal prints, along with feathered and horizontal patterns.

Chief Marketing Office Kim Gross of Marks-Lloyds Furs and MLFurs.com stated “it was time create a modern fur coat editorial to draw from the base of people who wear and love fur for not only the warmth and natural aspects of the product, but for the freedom of expression.” The MLFurs spread portrays a unique combination of various types of fur garments so customers can get both a fur look from head to toe, and shop at their price point. “MLFurs will continue to grow and inspire women to dress outside the box, and this lookbook was the first step.”

About Marks-Lloyds Furs and MLFurs.com
Marks-Lloyds Furs and MLFurs.com is a traditional fur retailer carrying the latest fur trends from the hottest designers from around the globe for the “every woman” persona. Each garment evokes warmth and uniqueness, along with a strong sense of style and self. The fur garments are of the highest quality in the world, and are only sourced from countries who govern the standards of sustainable fur products. Marks-Lloyds Furs is located in Denver, CO and can also be purchased within the United States at mlfurs.com

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Kimberly Gross
ML Furs
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