(PRWEB) December 03, 2012
With the acquisition of a majority stake in New York City based luxury lingerie retailer, Journelle, Inc. (“Journelle”), Triumph International, Bad Zurzach (“Triumph”) announces its first concrete step to enter the US Intimate Apparel market, hence paving the way for increasing its footprint on the American continent. At the same time, Triumph announces concrete plans for 2013 to expand through Triumph controlled shelf space in the United States. The company has identified considerable demand in the US for a fashionable quality name brand with European appeal like Triumph that offers supreme fit and excellent service to consumers.
Journelle operates three multi label fine lingerie boutiques in Manhattan and runs a successful online store which serves the entire US market. The newly formed joint venture will combine Triumph’s global heritage of a top class global retailer, marketer and producer of stylish lingerie and shape wear with the in depth US consumer and Intimate Apparel market knowledge of Journelle to drive the successful expansion of the Journelle business model across the US.
Journelle’s business model will remain unchanged. Accordingly, the designer lingerie company will continue to execute its own business and sales strategy. Stores will do business under their current name, Journelle. All jobs will be retained; this includes the corporate headquarters and retail outlets. Claire Chambers, founder and shareholder of Journelle, remains CEO of the company.
Says Markus Spiesshofer, Managing Partner Triumph: “Together, Journelle and Triumph will be in an excellent position to grow their business together in the United States. Both companies are family or founder owned and managed; we share the same ambitions”. Adds Claire Chambers, founder and CEO Journelle: “We trust that Triumph will profit from our market and consumer knowledge in one of the world’s most sophisticated fashion capitals. We have found a strong partner with whom we can set about to grow both our online and brick and mortar business.”
Triumph International is one of the world’s largest intimate apparel companies. Triumph serves 40,000 wholesale customers and sells its products in over 2,000 Triumph Stores. With Swiss Beldona and Chilean Coty’s, the company operates two successful multi brand retail concepts.
Journelle operates three multi designer label boutiques in New York City and an online store serving the US market. Journelle was founded in 2007 by Claire Chambers, who today is CEO of the privately traded company