DELRAY BEACH, FL (PRWEB) December 13, 2012
Athletes have increased access to frozen fuel for improved performance
PowerICE™, an innovative frozen, hydrating ice bar that delivers an effective way for athletes and active people to increase their endurance, cool their core temperature and speed up their speed recovery, is now available on Amazon.com, the world’s top ecommerce website.
Providing a sensible balance of healthy ingredients, packed with electrolytes, Vitamin C and more, PowerICE™ gives athletes and active people of all ages the benefits of frozen hydration and replenishment they need to perform at their absolute best. The brand’s sales and marketing firm of record is Nutritional Products International (NPI).
“PowerICE™ is very happy to partner with Amazon and secure the placement of this outstanding product among the world’s top sports nutrition solutions,” said businessman and former professional baseball player Roberto Clemente, Jr., spokesperson for PowerICE™. “The ability of this frozen fuel to increase your energy level and significantly reduce your core body temperature is truly amazing. I’m confident that as time goes on, more and more athletes and active people will realize the true benefits of PowerICE™.”
PowerICE™ (http://www.PowerICE.com) can be consumed before, after or during a game, race or intense training session, and it’s perfect for both young athletes and adults. It is gluten free and certified Kosher.
Increasingly, many parents have found PowerICE™ to be a great, healthy snack for their kids, as each bar contains only 30 calories, natural sugars and no caffeine. Unlike many ice cream treats, it is free of fat and cholesterol, and it also does not contain the high-fructose corn syrup that has been identified as a major contributor to childhood obesity.
NPI (http://www.nutricompany.com) is currently working with PowerICE™ to significantly increase the brand’s scope nationwide. The sales and brand management firm specializes in working with products in the health & wellness, beauty and sports nutrition industries, also providing distribution services to brands worldwide.
“PowerICE™ has been proven to help athletes significantly increase their endurance and recover more quickly after an intense game or workout,” said Mitch Gould, CEO of NPI. “There are very few products like this on the market, and none as effective and innovative as PowerICE™. We are thrilled that this product is now featured on Amazon. This is just one more sign of great things to come for this brand in the near future.”
To check out PowerICE™ on Amazon, visit http://amzn.to/TZKCwE