Grand River Launches B-to-B Website for G.W. Kent

Magento™ platform delivers enterprise-scale e-commerce solution for national equipment manufacturer

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Grand River’s knowledge of Magento was just what our online operations needed to move forward.

Ann Arbor, Mich. (PRWEB) December 04, 2012

Grand River, Inc., a leading e-commerce developer, announced the launch of a new business-to-business website for G.W. Kent (http://www.gwkent.com). G.W. Kent manufactures and distributes an extensive line of industrial equipment used to develop microbrewed beverages, wine and spirits, creamery and cheese products and olive oil, as well as pharmaceuticals and chemicals.

A Magento Enterprise Partner, Grand River developed the site with Magento’s Enterprise Edition 1.11. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality and flexibility.

“Grand River’s knowledge of Magento and their experience with complex systems integration was just what our online operations needed to move forward,” said Chantal Reichwage, founder and president of G.W.Kent. “For example, our order management process was manual in the past; Grand River integrated our inventory and accounting systems with Magento to automate those functions.”

In addition to the Magento module integration, Grand River used their expertise in information architecture, usability and design to develop the new site for G.W. Kent. The e-commerce solution provides support for mobile commerce as well as content management and targeting, promotional marketing, order and catalog management as well as the shipping and payment tools that G.W Kent needs to support their international business.

"Our goal was to provide G.W. Kent with an enterprise-scale e-commerce solution that would offer their customers an improved shopping experience,” said Scott Robertson, partner and co-founder of Grand River. "Their customers tell them that the new site definitely delivers that and G.W. Kent’s team can already see the benefit of having a high performance platform on which to grow their business.”

About G.W. Kent    
G.W. Kent is a manufacturer and distributor of innovative, high quality equipment used to develop microbrewed beverages, wine and spirits, creamery and cheese products and olive oil, as well as pharmaceuticals and chemicals. A family-owned Michigan business, G.W. Kent was founded in 1985 and is headquartered in Ypsilanti. With a reputation for efficient service, integrity and competitive prices, the company maintains an extensive inventory and ships its products across the US and around the world. Visit http://www.gwkent.com or call 800.333.4288 for more information.

About Grand River
Grand River is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500, as well as mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom and publishing. Grand River was recently honored with position number 334 on the Inc. 500 list of the fastest-growing private companies in America. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit http://www.thegrandriver.com to learn more.


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