Dallas, Texas (PRWEB) December 11, 2012
Lazarus Financial Group, an industry-leader in property management debt collections, announced the release of a new video that aims to humanize the Dallas-based collection agency when connecting with clients and prospects.
"We believe in the power of video as a sales and marketing tool," said Sheri McCann, co-founder of Lazarus Financial Group. "Not just because it's trendy and popular, but because it provides our clients and prospective clients a window into our core principles, who we are, and the unique value and results we're able to provide our clients."
The video, which features McCann, Co-Founder Paul Hailey and other members of the Lazarus Financial Group team, was shot at the Dallas/Fort Worth collection agency's office. It covers topics including why LFG decided to narrow its focus and specialize in specific industries, including property management debt collections, self storage, alarm and security system collections, medical collections and educational receivables.
"Ever since people have been doing business, the ability to interact face-to-face, and look one another in the eye has been essential towards building strong professional relationships," Hailey said. "Aside from meeting in person, video is the next best way to do that."
He added that video helps dismantle the negative stereotypes about the collection industry by showing both clients and the general public that high quality, ethical, and professional people work in debt collection.
"We wanted to bring our office to our clients to demonstrate who we are, what we believe in and the great results our clients experience as a result," he said.
ABOUT LAZARUS FINANCIAL GROUP
Lazarus Financial Group is a niche-driven debt collection agency based in Dallas/Fort Worth. The agency performs contingency based debt collections in the Property Management, Alarm, Medical, Education, and Self-Storage industries.