Next SoundCloud, Now For Everyone

‘Next’ launches to the public allowing the world to discover and connect with the largest community of music and audio creators

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PARIS (PRWEB) December 04, 2012

SoundCloud, the world’s leading social sound platform, announced today that Next SoundCloud has launched out of private beta and is available for public sign-up. The complete reworking of the platform’s flagship product is now open to all, offering everyone the opportunity to explore a world of original music and audio content, as well as to connect and share with the largest community of artists, bands, podcasters, and other sound creators.

Creators on SoundCloud now post over 10 hours of music and audio every minute; the platform reaches over 180 million people, equating to 8% of the entire internet population, every month. First released into private beta in May this year, the completely reengineered SoundCloud has seen engagement increase more than 30% over the previous version. New features allow users to:

  • Discover new and original sounds: A simplified onboarding experience and new Explore page invites new users to discover original music and audio from SoundCloud’s community of sound creators, hosted on the platform. In addition, improved search, related sounds suggestions, and Continuous Play encourage users to find and hear more.
  • Connect with sound creators: Creators are at the heart of SoundCloud, with a simpler onboarding and landing page to educate and inspire. An enhanced Facebook sign-up not only allows new users to find their Facebook friends on SoundCloud, but also lets them find music and audio creators they’ve ‘liked’ so that they can follow them on SoundCloud as well. In return, Facebook Connect helps creators build and reach their audience and the wider SoundCloud community.
  • Share what you hear: Sets allow everyone to curate sounds they like in a single waveform, while reposts let friends, fans and followers easily share sets and sounds within the community. And sound creators and curators can now get real-time notifications of comments and reposts.
  • New for mobile: Starting December 6th, mobile users will be able to enjoy reposts, updated mobile search, and UX updates on both iOS and Android.

SoundCloud’s community of sound creators spans a huge range of artists, producers and organisations. From independent artists like Cyra Morgan to Grammy-winning bands like Deftones. From news outlets like The Economist to rapper/producers like Big Boi. From comedians like John Oliver and Andy Zaltzman of The Bugle to The White House to politicians like Mayor Michael Bloomberg. And from storytellers such as 99% Invisible to R&B artists like John Legend. Plus everyday creators of music and audio, sharing everything from passing thoughts to life-changing moments.

“There’s no other platform out there that lets everyone get so close to such a diverse community of music and audio creators,” said Alexander Ljung, founder and CEO of SoundCloud. “From today, ‘Next’ is now simply SoundCloud. It’s a platform for people to discover new, original music and audio, for creators to build audiences, and for everyone to share what they hear whether online or on mobile.”

“Everything’s new: much more than an aesthetic redesign, the latest SoundCloud is a state-of-the-art, re-engineered platform that feels so different from before and offers an even better music and audio experience,” said Eric Wahlforss, founder and CTO. “Our passionate community’s feedback during the beta has gotten us to where we are today: ready to turn on the new SoundCloud for everyone.”

Everyone now has access to Next. To sign up and explore SoundCloud, visit https://soundcloud.com/

For further information, please contact:
Kristina Weise
SoundCloud (North/South America)
Kristina(at)soundcloud.com
+1 718-730-4821

Alice Regester
SoundCloud (UK/Europe/Asia)
Alice(at)soundcloud.com
+44 7758834646

About SoundCloud
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is a social sound platform that gives users unprecedented access to the world’s largest community of music and audio creators. With unmuting the web as its continued ambition, SoundCloud allows everyone to discover original music and audio, connect with each other and share their sounds with the world. In addition, sound creators can use the platform to instantly record, upload and share sounds across the internet, as well as receive detailed stats and feedback from the SoundCloud community. For more information, go to: http://soundcloud.com.


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