Bohemia, NY (PRWEB) December 13, 2012
On December 13, social media agency fishbat comments on an article published by Social Media Today, which states that Instagram can be used as an extremely effective social media marketing tool.
An article written for Social Media Today suggests, “Instagram is tough, but it is worth it. Images are such a gigantic part of social content sharing these days and Instagram does a great job at simplifying the process.” Photo sharing has been becoming increasingly popular in the past year that Instagram has been up and running. It’s not only average consumers using this social media app, businesses are now starting to utilize the app as well.
Clay Darrohn, the CEO of online marketing firm fishbat Inc. states, “Currently, there is an Instagram craze occurring, and if you own a smart phone and do not have an Instagram, you will find yourself signing up for the app very quickly.” The Instagram app, which is becoming an addiction for many, can easily be integrated with the other social media websites such as Facebook, Twitter and Pinterest. The easy accessibility and ability to integrate with other sites makes this app very appealing to company and business owners.
According to a recent Pew Study, “There is an explosion of photo sharing.” Photo sharing allows the company to create a visual story about their brand. They can structure and position the story however they want in order to display the brand message.
The study reports that currently photo sharing has developed in all different age groups. Up to 67% of people who create and share images online are of the 18-29 years of age demographic, while 50% of people between the ages 30-49 do the same, the Pew Study reveals.
The public must recognize the advantage that Instagram poses. Photo sharing is becoming extremely popular and prevalent across many different age groups. This ongoing attractiveness can prove to be extremely valuable to increase and sustain consumer engagement. Businesses must seriously consider using Instagram as a social media marketing tool and make sure they correctly integrate the app with their other social media websites.
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.