CakeCentral.com Adopts the Huddler Technology Platform

Leading platform for enthusiast communities expands its Home and Family vertical with addition of popular community for cake enthusiasts

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Huddler’s technology platform provides CakeCentral.com with new and much-requested features, and gives advertisers unique opportunities to reach home and family-focused consumers.

“With the addition of Cake Central to the Huddler platform, we now provide even more opportunities for brands to connect with home and family-focused consumers.” Dan Gill, CEO of Huddler

San Francisco, California (PRWEB) December 05, 2012

Huddler, a digital media company that powers millions of daily interactions for the world’s most influential enthusiast communities, today announced that CakeCentral.com, the largest online community for cake enthusiasts, has transitioned its site to the Huddler technology platform. Cake Central’s 1.7 million users will now be able to connect, engage, learn and share in new and dynamic ways. With the addition of Cake Central, Huddler is expanding its Home and Family vertical, providing advertisers with unique opportunities to reach home and family-focused consumers.

Originally founded in 2004, CakeCentral.com is now the destination for 1.7 million unique cake aficionados every month. For the past eight years, CakeCentral.com has flourished as the premier place for cake bakers, beginners and experts, and in 2010, Cake Central Magazine was launched as an extension of the CakeCentral.com community. With bakeshops and baking competition shows proliferating, Cake Central is the online destination where members share cake photos, tips, recipes and decorating techniques.

Huddler’s technology platform provides Cake Central’s users with new and much-requested features, such as the ability to follow and favorite specific members and recipes, upgrade photo galleries with a favorite section, review favorite products, create wishlists and find where to buy products.

“Cake is exciting and should be accessible to everyone” said Jackie Shaffer, founder of Cake Central. “Huddler understands that our members want new ways to share tips and techniques and engage with fellow cake makers, and other enthusiast communities have flourished as a result of partnering with the company. Huddler not only gives our community the social functionality members have been asking for, it also helps monetize our site through relevant brand experiences. From our newest community members to our marketing partners, with Huddler, we can all have our cake and eat it too!”

Cake Central is the latest enthusiast community to adopt Huddler’s technology platform. The company powers some of the web’s largest enthusiast communities such as Style Forum, AVSForum.com and Head-fi. Cake Central is Huddler’s tenth community within its Home and Family vertical, joining other home and family-oriented enthusiast communities powered by Huddler, such as Mothering.com, BackyardChickens.com and MommySavers.com.

“Enthusiast communities give advertisers exactly what they want: a way to connect with existing and potential customers. These communities offer a unique and fertile platform for advertisers to interact with engaged consumers.” said Dan Gill, co-founder and CEO of Huddler. “With the addition of Cake Central to the Huddler platform, we now provide even more opportunities for brands to connect with home and family-focused consumers.”

About CakeCentral.com
Cakecentral.com, a Huddler community, is the largest online community for cake enthusiasts of all kinds.

About Huddler
Huddler is a digital media company that powers millions of daily interactions on the internet’s most influential enthusiast communities. Huddler’s proprietary technology platform makes these communities more engaging for consumers and marketers alike. Huddler offers brands the opportunity to interact with over 24 million passionate consumers in a contextually relevant environment across key interest areas including parenting, fashion and beauty, consumer tech and outdoor sports. Marketers can engage the community through highly targeted advertising campaigns, brand ambassador programs and unique market research opportunities. Huddler is a privately held company based in San Francisco, Calif. For more information about Huddler, please visit http://www.huddler.com.


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