We chose to partner with Buxton due to their experience and knowledge of the retail industry,” said Mayor Scott Cain. “They will provide the tools and information necessary to create a targeted and effective retail recruitment strategy for our City.
Fort Worth, Texas (PRWEB) December 06, 2012
The City of Cleburne, Texas recently enlisted Buxton’s retail expertise to strategically expand the City’s retail presence. Buxton’s data and analytics will help Cleburne identify the most promising potential retailers for the area.
“We chose to partner with Buxton due to their experience and knowledge of the retail industry,” said Mayor Scott Cain. “They will provide the tools and information necessary to create a targeted and effective retail recruitment strategy for our City. We look forward to gaining new insight regarding Cleburne and its residents.”
“We are excited to begin this project with the City of Cleburne,” said Lisa Hill, Vice President of Buxton. “We want to help retailers gain a better understanding of Cleburne’s market opportunities and demand so they can better meet the needs of shoppers.”
By becoming a Buxton client, Cleburne will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving city leaders data and information at their fingertips to analyze different areas of the City.
Buxton has worked with more than 500 cities nationwide to implement retail development strategies. Client cities include McKinney, Texas, Tulsa, Okla., Kingsport, Tenn., and many more.
About Cleburne, Texas
Cleburne is located in Johnson County where U.S. Highway 67 and State Highways 171 and 174 intersect, just thirty miles south of Fort Worth and 50 miles from Downtown Dallas The city’s logistic connections by rail and major highways and its proximity to the Dallas-Fort Worth area contributes to its growth. According to the 2010 US Census count, the city population’s stood at 29,337. The city has forty five manufacturing facilities, a regional hospital, regional airport and the Johnson County Campus for Hill Community College. Local cultural activities includes two community theater groups, Carnegie Players and the Plaza Theatre, the Layland Museum, which is in the old Carnegie Library building and the Cleburne Public Library.
For more information, visit: http://www.ci.cleburne.tx.us/.
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers Lowe’s, Applebee’s, FedEx, Restoration Hardware and Smoothie King.
For more information, visit http://www.buxtonco.com.