(PRWEB) December 07, 2012
JA Girl$ is an initiative that is designed to prepare young women for economic success by providing hands-on experiences and educational opportunities that honor, value and celebrate the female perspective. Staying true to Junior Achievement’s mission of providing financial literacy programs to students, JA Girl$ teaches young women about finance by recruiting and training successful female role models about gender-specific strategies and equipping them with Junior Achievement programs which they in turn deliver to agencies that serve young women.
To highlight the event, Junior Achievement of the Palm Beaches & Treasure Coast is honored to have Delia Passi as the keynote speaker. Ms. Passi is the Founder of WomenCertified®, the home of the Women’s Choice Awards , and former publisher of Working Mother and Working Women Magazine. Ms. Passi is also the author of Winning the Toughest Customer, the Essential Guide to Selling to Women. She is a nationally respected speaker known to inform, amuse and challenge her audiences.
Ms. Passi is an icon in the industry. WomenCertified Inc. is the leading marketing and sales training company focused on building sales and loyalty among women. She has promoted the female audience to marketers and has learned that the female consumer, in both business and consumer markets, responds to different messages and different approaches.
Junior Achievement of the Palm Beaches & Treasure Coast (JA) is a nonprofit organization that focuses on preparing young people to succeed in a global economy through programs that center on work readiness, entrepreneurship, and financial literacy. JA programs are taught by volunteers in the classroom and after school in over 120 schools and organizations throughout Palm Beach, Martin, St. Lucie, and Hendry Counties. Junior Achievement builds partnership between the business and education communities to provide the curriculum and the volunteers who serve as role models to students to help prepare them for their future.
Junior Achievement programs are funded through contributions from businesses, individuals, foundations, and special event fundraisers.