Los Angeles, Calif. (PRWEB) December 06, 2012
Shriners Hospitals for Children® is proud to participate in the 124th Annual Tournament of Roses Parade on Tuesday, January 1, 2013, in Pasadena, Calif. The Shriners Hospitals for Children float entitled, “Helping Kids Live their Dreams,” will be among the many floral floats, marching bands and equestrian shows seen by millions of spectators around the world. The “Helping Kids Live their Dreams” theme symbolizes Shriners Hospitals for Children’s dedication to improving the health and well-being of children so they can reach their full potential.
This year’s Tournament of Roses theme – “Oh, the Places You'll Go!" – inspires wonder and a sense of adventure, encouraging people of all ages to reach higher and create and explore a world that is full of possibility, rich with imagination and bursting with discovery.
“Shriners Hospitals for Children’s mission is to ensure we give the best care possible so children can imagine – and realize – all of the things they can be and do. This spirit embodies the Tournament of Roses’ theme that there are no limits to what children can accomplish,” said Alan Madsen, Chairman of the Board of Directors for Shriners Hospitals for Children. “This marks the third straight year we are participating in the Tournament of Roses Parade and it is a pleasure to be a part of an event that shares the Shriners Hospitals for Children’s passion for children and their well-being.”
Riding on the “Helping Kids Live their Dreams” float will be representatives from Shriners International as well as four patients from Shriners Hospitals for Children that exemplify the hospitals mission. They include:
To increase awareness of the care Shriners Hospitals for Children provides at its 22 facilities, in June 2012 it launched “Love to the rescue™,” a national advertising and public relations campaign that tells the Shriners Hospitals for Children story and supports their mission of providing specialized caring for children by driving donations. The initiative demonstrates that love is the driving force behind the Shriners Hospitals for Children mission, from medical breakthroughs to patient care to supporting families.
About the Tournament of Roses
The festival began in 1890 and features flower-covered floats, marching bands, equestrians and, since 1902, the Rose Bowl college football game, produced by the nonprofit Pasadena Tournament of Roses Association. The Rose Parade will be broadcast live by: ABC, NBC, Hallmark Channel, HGTV, KTLA-CW and Univision. Don’t forget to tune in on Tues., Jan. 1, 2013, at 8:00 a.m. PST / 11 a.m. EST.
For additional information on the Rose Parade, visit http://www.tournamentofroses.com
About Shriners Hospitals for Children
Shriners Hospitals for Children® is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. Our 22 facilities, located in the United States, Canada and Mexico provide advanced care for children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate.
Shriners Hospitals for Children is a 501(c)(3) nonprofit organization and relies on the generosity of donors. All donations are tax deductible to the fullest extent permitted by law.
Kate Sang | 646-500-7693
Fabiana Lowe | 813-334-4493