After five hours in the store, Freya became Selfridges’ top-selling lingerie brand that day, with many women also coming in to get professionally fitted.
Desborough, Northamptonshire (PRWEB) December 07, 2012
The Sexy Santa’s were in the Selfridges store for one day only, modelling some of the festive-themed looks from the lingerie brand’s current underwear collection. After five hours in the store, Freya became Selfridges’ top-selling lingerie brand that day, with many women also coming in to get professionally fitted.
Described by Selfridges as “a band of helpful elves”, the Elfridges are a team of personal shopping assistants at the top Oxford Street department store, helping customers find gifts, wrap presents, carry bags, pause for a hot drink and even find a taxi afterwards. On 1st December, between 12pm and 5pm, they were joined in Selfridges’ lingerie department by Sexy Santas from lingerie, sports bra and swimwear brand Freya – who were there to show off the latest styles and promote the importance of perfectly fitting lingerie.
Wearing festive fur-trimmed red robes, buckled with a large black belts and six-inch heels, the Sexy Santa’s were wore Deco Honey in firecracker red and Ivy in midnight ember - just two of Freya’s festive coloured collections which go up to a K cup.
The Sexy Santa’s were on-hand to help lingerie buyers by dispensing bra knowledge and advice, as well as offering complimentary bra fittings to ensure that customers were choosing correctly fitting underwear, all carried out in the luxurious surroundings of the Selfridges dressing room.
Nigel Addison, Eveden UK and Eire Sales Director described how the “store was busy so we were really pleased. There was a real buzz about with everyone Christmas shopping and many women came to see us for lingerie fittings, which was great! We hope shoppers enjoyed getting into the Christmas spirit.”
Freya create lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. Based in Northamptonshire, UK, Freya is part of the Eveden Group, home to a number of lingerie and swimwear brands specialising in larger cup sizes. The Eveden Group is a subsidiary of Wacoal Lingerie. For more information about Freya please visit http://www.freyalingerie.com or email press(at)freya(dot)com