Anthony’s keen eye for creative — both from a conceptual and execution standpoint – will help select the best advertising from around the globe. We're thrilled he's able to be a part of the creative leaders that are setting the standards for our industry.
New York, NY (PRWEB) December 08, 2012
Moxie Creative Chief Anthony Reeves will judge the 35th annual Caples Awards. Joining judges from across the globe, Reeves will help adjudicate over 1,500 entries and distill to 50 winners in over 20 categories including digital and direct marketing work. Part of a three-day international summit, the Caples Award show will celebrate the boldest, most creative solutions to tough marketing problems.
Reeves is an award-winner himself with countless accolades from Cannes to Clios, Addys to Webbys, for international and national client work. He has in-depth knowledge of creative development, team building, strategy, product and brand growth, new business, and client relationships.
“It is an honor to be tapped for such a prestigious and longstanding award conference like the Caples. I’m excited to collaborate with over 60 judges from around the world including Spain, Australia, Turkey, Portugal, South Africa, Switzerland, and the US in judging some of the best work across the globe,” said Anthony Reeves.
Gary Scheiner, Caples Awards director of judging commented: “We're honored to have Anthony join jury panel for 2012. Each year, Caples attracts some of the best international marketing and advertising work as well as a top tier of judges to assess the industry’s hard work and smart thinking. Anthony’s keen eye for creative — both from a conceptual and execution standpoint – will help select the best advertising from around the globe. We're thrilled he's able to be a part of the creative leaders that are setting the standards for our industry."
A three-tiered judging scheme will be applied to the entries including: 1) Concept: the overall creative idea; 2) Copy: how well the copy is crafted; and, 3) Art direction: the use of design and graphic elements to deliver the message.
About Caples Awards
The Caples Awards (http://www.caples.org) honors the best in direct and interactive marketing around the world and is the only international, integrated marketing awards show judged by creatives. Founded in 1978 by Andi Emerson, a direct marketing pioneer, the Awards were created to honor the well-recognized copywriter John Caples. With international chairs in 50 countries, it is supported by industry agencies, clients and suppliers; is run by industry volunteers; and is judged by more than 50 active, senior-level, international creative professionals. Over 200 creatives and marketers from around the world attend the annual awards presentation. For 2012, Caples has been revamped to celebrate the boldest, most creative solutions to tough marketing problems in a three-day summit. More than 50 senior creative directors from around the world will gather in New York City to judge submitted digital and direct work in more than 20 categories. New categories such as digital content have been added, and others such as mobile marketing and direct mail have been updated. The Courageous Client Award, a unique Caples category for more than 20 years, has been given more emphasis. On Day 3, the Caples Creative Committee and Direct Marketing News will co-produce a full day of engaging and informative educational sessions that will celebrate creative and courageous work and ideas. The summit will culminate with a celebration to showcase the work and award the winners.
Moxie (http://moxieinteractive.com) is a full-service digital agency that creates attraction between people and brands, media and technology, and the partners, platforms, and possibilities to solve our client needs. By powering creativity with strategic planning, vanguard designs, media expertise and the latest technologies, Moxie is able to quickly adapt to new conversation platforms and spark meaningful, platform-rich connections. Throughout the past twelve years, Moxie has consistently collaborated with market-leading clients and today retains industry leaders like Coca-Cola, L’Oreal USA, Verizon Wireless, 20th Century Fox, Central Garden & Pet, Cartoon Network and Turner Broadcasting.
About Publicis Groupe
Headquartered in Atlanta, Moxie is part of the Publicis Groupe, a multinational advertising company based in France. Moxie has over 300+ driven, talented, digital professionals in Atlanta, Los Angeles and New York and wherever the digital frontier takes us. To find out more about all things Moxie, connect with us on Facebook and Twitter or our website.