(PRWEB) December 06, 2012
Even though calls seem more personal, studies show that many people prefer to receive emails. Since prospects can choose when to read an email, which emails to read, and which to delete, emails are more respectful of their time. By writing concise emails that are crafted to personally appeal to prospects, while being respectful of their time, Clickback's new email marketing services have been proven to increase the number of hot leads generated per campaign.
Clickback's email marketing service has Email Marketing Intelligence Technology (EMIT) built in, so marketers can see how prospects react to phrases, and offers and target their email marketing campaigns based on what causes them to act. Their service also enables businesses to track click through and open rates; generate more targeted lists; include personal customer information, such as names, past conversation points and dates; automatically add customers to a drip marketing campaign when a trigger action is detected; and more.
Clickback's email marketing has been proven to be successful, and is easier and more profitable for companies than having a sales representative write their email marketing campaigns, alone. Click on the link for information on email retention. For more information about Clickback and how their email marketing can increase lead generation, visit their website at http://www.clickback.com/.
Clickback is a software-as-a-service (SaaS) company that leads North America in providing opt-in email services. Since being established in 1996, they have widely expanded to become a technology-based company, and grown by carefully monitoring the success of their services and listening to client feedback. Their clients are located all over North America, and include the State of Nebraska Tourism Board and the Conservative Party of Canada. Click on the link for more information on the email marketing service.