Philadelphia, PA (PRWEB) December 12, 2012
With the impending start of the New Year and new products, lawn and garden businesses are gearing up to attend trade shows, such as The Mid-Atlantic Nursery Trade Show (MANTS®). When attending these shows, most businesses only have one goal in mind, sales. But with these five trade show secrets, garden industry businesses can gain much more than sales this season.
“One of the best things about trade shows is that you have the ability to meet face-to-face with garden trade and consumer media,” says Susan McCoy, president of Garden Media Group. “Just like selling, you can also build much stronger relationships by meeting face-to-face with your industry reporters and extending your trade show coverage to include media.”
Garden Media compiled a list of five secrets to help lawn and garden businesses build relationships and create brand awareness before, during and after a trade show.
1. Set Goals. Before attending any event, businesses must decide what they want to get out of the garden trade show. Most companies want to maximize media attention leading up to, during and after the event to get their brand noticed, get people to the booth and, ultimately, increase sales.
2. Plan in Advance. Once the goals have been established, make sure to have a plan of action. Establish three to four talking points for the people who are managing the booth at the show. Also, make sure they can interact well with the attendees and media.
3. Develop Press Materials. Plan press materials with critical company information for reporters who may not have heard of the business. Include company background information, product announcements, high res product photos or images (300 dpi), any video of product demos, product fact sheets, contact information, booth number, social media links, a brief background or boilerplate for the company and your business address, website and phone number.
4. Engage with Media. Start creating a buzz before the event on Facebook, Twitter, YouTube, LinkedIn and the company’s blog. Include links to social media sites on all media material and make contact with reporters and bloggers at least eight weeks before the event starts.
5. Distribute Press Releases Post-Show. After the show is over, issue a success release about how well the new garden product or plant was received. Quote some customers or trade show officials. Be sure to follow up with any media contacts that were made at the show and get them the information they asked for promptly. Lastly, utilize social media by posting coverage on the company website and social media sites.
For more tips and secrets, download our free E-book, How to Generate More than Sales at Trade Shows.
Garden Media specializes in home, garden, horticulture, outdoor living, lawn and landscape industries, offering innovative PR campaigns designed to secure top media placements and partnerships.
For more than 20 years, GMG has ignited buzz for clients, earning the reputation as the best public relations firm for regional, national and international brands of all sizes. Our annual Garden Trends Report is one of the most published garden studies in trade and consumer news. For more information visit, http://www.gardenmediagroup.com.