Englewood, CO (PRWEB) December 11, 2012
PLAYTIME, LLC (“PLAYTIME”) is pleased to announce its partnership with Geneva Glen Capital, LLC ("GGC") in the recapitalization of the company. Based in Englewood, CO, PLAYTIME is the global provider of unique, interactive healthy play areas and playground equipment for indoor, outdoor and water play. GGC is a Chicago-based private equity firm that invests in proven private companies with leading market positions, significant growth potential, and stable cash flows.
PLAYTIME markets, designs, manufactures and installs custom soft sculpted play areas in many market segments including shopping centers, restaurants, airports, stadiums, childcare centers, healthcare centers, fitness centers, churches, resorts, recreation centers, water parks, and museums. The company’s products are designed to engage children, drive traffic and enhance customers' brands.
Founded in 2001, PLAYTIME has completed thousands of commercial soft play installations in all 50 states and in 20 countries. The company’s CEO and founder, Mike Evans, and existing management team will continue to lead PLAYTIME as it executes on its growth strategy.
Mike Evans stated, “We are very excited to partner with Geneva Glen. We have always focused on providing unique products with unparalleled customer service and we believe Geneva Glen Capital brings significant value-added resources to help us continue meeting these goals while growing our business both domestically and abroad.”
“PLAYTIME’s clear leadership position in its niche market and talented management team was a powerful combination that created a compelling investment opportunity for us. We look forward to supporting the company’s dynamic culture and growth aspirations into the future,” says Adam Schecter, Managing Director of GGC.
Jeff Gonyo, Managing Director of GGC, added, “We were highly impressed with the PLAYTIME management team members, who made significant personal investments in the company during the recapitalization. Their creativity and passion for the business are evident in the company’s track record of success and stellar reputation in the marketplace.”
GGC invested in PLAYTIME in partnership with management on November 30, 2012. Terms were not disclosed. PLAYTIME seeks to acquire complementary businesses as part of its strategic growth plan.
About PLAYTIME, LLC
PLAYTIME is the global provider of unique, interactive healthy play areas and playground equipment for indoor, outdoor and water play. Designed to engage children, our themed soft play areas drive traffic and enhance our customers' brands. Thousands of families EXPERIENCE PLAYTIME every day at shopping centers, restaurants, airports, stadiums, childcare, healthcare centers, fitness centers, churches, resorts, recreation centers, water parks and museums – any place that kids play. PLAYTIME is trusted by more brands and sponsors to bring their images to life, including McDonald’s, Warner Bros., Sesame Street, Garfield & Friends, Coca-Cola, Pepsi, LA Fitness and Life Time Fitness. PLAYTIME is a recipient of the Colorado Top Companies to Watch Award. http://www.playtime.com.
About Geneva Glen Capital, LLC
Geneva Glen Capital is a Chicago-based private equity firm that invests in proven private companies with leading market positions, significant growth potential, and stable cash flows. GGC targets companies headquartered in the U.S. or Canada with EBITDA between $3 million and $20 million. The firm works closely with management teams to establish and execute on a clearly defined value creation and growth plan. The principals of GGC have extensive private equity experience and a fund structure that provides them the ability to be flexible, creative and, if appropriate, long-term investors. http://www.genevaglencapital.com.