Interest rates are so low that more people are finding the option of a 15 year term more appealing. This product helps marketers put offers in the hands of homeowners who would be most interested,” said Troy Blackman, VP of Sales and Marketing at Altair.
Franklin, TN (PRWEB) December 12, 2012
Altair Customer Intelligence is an industry leader in understanding and interpreting data to drive business decisions. Our proven analytical process can help answer tough customer and prospect questions, identify untapped markets, increase up-sells, and improve your understanding of what motivates your customers to buy.
Altair has prepared a shelf model focused on the refinance of prime loans with a 15 year term. Using our proprietary multi-sourced mortgage and consumer databases along with summarized credit information the model predicts the likelihood of a homeowner refinancing into a prime loan with a 15 year term.
Using known refinanced homes as the source data for the build, at the third decile Altair’s model provides 260% lift over using traditional selection criteria. Lenders can use additional mortgage information to supplement their underwriting criteria, such as home value, current loan amount, estimated interest rate and loan date.
Lenders can use this in conjunction with the prime refinance shelf model for 30 year term to build the best campaign possible.
Altair Customer Intelligence
Headquartered in Franklin, Tennessee, Altair Customer Intelligence is an industry leader specializing in data management, analytics and reporting to allow businesses to make informed decisions faster and with greater insight. Our unique data compilation process, cutting-edge reporting solutions and strong analytical aptitude provides business leaders the tools they need to make their companies more profitable. For more than 10 years, Fortune 1000 companies have partnered with Altair to maximize their performance.