(PRWEB) December 14, 2012
Founded half a century ago by husband and wife team Robert and Marie Gray, upscale fashion brand St. John Knits has come a long way. What began as a modest merchant of knit suits and dresses quickly exploded into an industry powerhouse. Today, Rodeo Drive Resale (http://www.shopRDR.com), premier seller of 100% authentic guaranteed Chanel bags, Gucci heels and the world’s largest reseller of discount St. John Knits, is currently promoting its St. John Knits holiday campaign with over 300 new arrivals, huge savings and complimentary shipping on all orders of $200 or more.
As for St. John, the label continues to experiment with different designs, showcasing its new look at several top travel destinations.
On October 10, 2012, SJK launched a national campaign to promote its Gold Standard Collection, which offers a modern take on a few classic pieces. Throughout the month of October, boutiques in San Francisco, Houston, Las Vegas and Maui will be showcasing the limited edition pieces as part of an event dubbed the “American Icon Celebration.”
“Shop these opulent evening styles that lend indisputable luxury and richness to your wardrobe,” Read the promotion on http://www.discoverstjohn.com. “Redefine American glamour.”
While the latest designs have received a lukewarm reception from brand loyalists, shopRDR.com carries many of the iconic pieces that made the St. John Knits brand a fashion mainstay.
The delicate balancing act of retaining St. John loyalists while grabbing the attention of a new generation of shoppers remains important, as Raya was careful to note that RDR will still dedicate an impressive portion of their online St. John collection toward lovers of the original St. John Knit, offering huge discounts on pre-owned items which include blouses, jackets, skirts and more.
“Women who fell in love with the original St. John can still find past coveted collections at shopRDR.com. On our site, you will also find a well edited selection of newer styles up to 75% off retail,” Raya Jaffer, co-founder of shopRDR.com said earlier this year.
Rodeo Drive Resale (shopRDR.com) has built a reputation of providing amazing deals on handbags, clothing and accessories from the top designers of upscale fashion. The company offers a 100% guarantee of authenticity on each item sold, and works daily with a network of clients looking to buy, sell, or for consignment of their luxury goods.
ShopRDR.com loves high-end fashion, and believes finding a high quality, classic piece should be an easy, enjoyable -- and most importantly -- hassle-free shopping experience. For the finest in Louis Vuitton, Chanel, Prada, Gucci, St. John Knits, Christian Louboutin, Tiffany & Co. and more, visit RDR online at http://www.shopRDR.com or call 1-888-697-3725. Also find shopRDR.com’s blog at http://blog.shopRDR.com.
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YouTube: youtube.com/ shopRDR
Rodeo Drive Resale (shopRDR.com)