Cross Cultural Thresholds Joins Mobile Mistletoe Marathon, Leverages Tech from UR Mobile, mGood and for Holiday Campaign

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Nonprofit’s participation in the Mobile Mistletoe Marathon enables mobile donations to help children break the cycle of poverty

This holiday season, Cross Cultural Thresholds, a nonprofit that partners with grassroots community leaders to create projects on behalf of under-served children in Kenya, is enabling mobile donations and rewarding donors. Donors can now give directly through their smartphones, by filling out a mobile web-based donation form, and they will immediately be rewarded with a personalized, digitally autographed photo from Emmy award-winning and Grammy nominated musician, composer and arranger, Rob Mathes. Mathes holds a Christmas Concert each year, and has dedicated the proceeds from his concerts to Cross Cultural Thresholds and its partner the International Education Exchange. The mobile, celebrity-endorsed campaign has been made possible by the Mobile Mistletoe Marathon, an initiative that incorporates technology from, mGood and UR Mobile. Those that wish to donate to Cross Cultural Thresholds can text KENYA to 95323.

Cross Cultural Thresholds works closely with local leaders in Kenya to create opportunities for under-served children in the area. These opportunities have come in the form of schools, enrichment programs – such as nutrition, counseling, health care, music and dance – as well as in the form of service trips, which have helped to create a global support network through increasing awareness and understanding of the circumstances faced by these children.

Those who join Cross Cultural Thresholds’ global support network by donating to the new campaign have several donation options available to them. Through the online donation form, supporters can choose to provide education, health care or food for one of the children. Supporters can also donate to an entire classroom to help with supplies and teacher salaries. After making their donations, supporters will immediately be rewarded with their personalized photograph of musician Rob Mathes, on behalf of Cross Cultural Thresholds.

The launch of the new Cross Cultural Thresholds holiday campaign will take place during The 19th Annual Rob Mathes Christmas Concert on Friday, December 21 and Saturday, December 22, presented at The Performing Arts Center, Purchase College, in New York. However, those who are unable to attend will still be able to donate by going to in their desktop or mobile browser or by texting KENYA to 95323.

“Since the early ‘90s, we have been involved in the effort to provide and support locally-initiated opportunities to the under-served children of Kenya,” said Carter Via, Founder and Executive Director, Cross Cultural Thresholds. “Our participation in the Mobile Mistletoe Marathon has enabled us to move our donation opportunities to mobile in order to reach our increasingly mobile audience – and to thank those who donate in a unique, personalized way. The Mobile Mistletoe Marathon allowed us to bypass all up-front fees, and to take our campaign live quickly.”

The Mobile Mistletoe Marathon, an initiative co-created by, mGood and UR Mobile, was established to help celebrity-related charities reach a combined goal of $10 million or more this holiday season. During the Mobile Mistletoe Marathon, the partners are waiving fees and fast-tracking integrations to make it easier for nonprofits to leverage Goodygraph, a jointly-released, web-based software product. In Cross Cultural Thresholds solution, Goodygraph has blended innovations from mGood, and UR Mobile, including personalized celebrity connections and mobile web donations. “We are excited to join with UR Mobile to help Cross Cultural Thresholds raise donations this holiday season. During the Mobile Mistletoe Marathon, we look forward to helping more nonprofits enable mobile giving campaigns, that make mobile donations easy and reward their donors with a personalized, share-worthy “thank you” from their celebrity spokespeople,” said COO, Tom Smart.

About Cross Cultural Thresholds
Cross Cultural Thresholds works with experienced grassroots leaders on behalf of children, building schools, educational support, enrichment programs including nutrition, counseling and access to medicine, music and dance, and offers service trips to assist its projects on the ground and foster a network of informed citizens deeply invested in one another.

Contact: cctsponsorships(at)gmail(dot)com

About UR Mobile
UR Mobile’s pioneering team of software experts provides powerful mobile solutions for organizations across enterprise and offers its mobile website creation and management platform, Ignite CMS, to Creative Agencies, who manage the mobile identities of some of the most well-known brands on the Web.

Contact: Luke Lightfoot, luke(at)urmobile(dot)com

About, Inc., Inc., empowers not for profit & brand “activation” and broad audience engagement with patented, proprietary technologies that reward donors and fans with instant, personalized and digitally autographed photos of their favorite celebrities, athletes, musicians and public figures, in every digital channel. invites individual charities, firms and agents representing athletes, celebrities and/or brands to visit info(at)digigraph(dot)me or, for more information.

Click here to get your own Digigraph of Global Brand Ambassador, Wayne Gretzky, or if you are using a US mobile phone, text DGWAYNE to 95323 and follow the instructions in the text messaged replies.

Contact: media(at)digigraph(dot)me

About mGood
An innovator in the space of mobile technology for cause related activities, mGood provides access to an array of Mobile Marketing tools to promote mAdvocacy campaigns, which raise awareness and increase giving. As a licensed application provider offering text giving solutions to qualifying 501(c)(3) organizations, mGood also assists nonprofits with the MGF application, configures and submits programs for carrier testing, and provides controls, views and reports from within its online client portal tools.

Contact: Lily Chan, 917-992-5882, lily.chan(at)mgood(dot)com

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Bret Muhlitner
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