New York, NY (PRWEB) December 17, 2012
Offerpop, the largest independent social marketing software company, today announced the close of its Series B funding round of $5.7 million, bringing the total raised to date to $10 million. This funding will enable Offerpop to accelerate its growth, and further develop its platform to meet strong marketplace demand.
Windcrest Partners, an existing investor, led the financing along with new investor, Bulger Capital Partners. Other existing investors, including CommonAngels and Mesco Ltd., also participated in the round.
Offerpop will leverage the new investment to drive innovation and adoption of its social marketing software platform – helping companies market to the 1.4 billion global consumers who use social networks. Over 40,000 customers including American Express, Etsy, Time Inc., and American Eagle Outfitters use Offerpop to run powerful engagement campaigns, optimize their social content, and capture rich, actionable data that converts fans into customers.
“Today’s consumers spend over 4 hours online every day – and the largest share of that time is spent on social networks like Facebook, Twitter, and Instagram,” said Wendell Lansford, CEO and co-founder of Offerpop. “This investment will help us empower marketers to reach and engage consumers like never before.”
“We were impressed with Offerpop for building an easy-to-use, self-service platform that’s used by marketers around the world,” said Robert Belau, Managing Director at Bulger Capital Partners, and new member of Offerpop’s Board of Directors. “We’re excited to contribute to Offerpop’s growth as they scale their business and help brands achieve true social marketing ROI.”
“Offerpop is clearly the leading next generation social marketing software company,” said James Gellert, Partner at Windcrest Partners. “The company has performed well beyond our initial expectations, and we are thrilled to have an opportunity to increase our investment. We believe their vision for the future of social marketing will make the company enormously successful.”
Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Amazon, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps.