With organizations collecting more and more data from direct contact, point of sale, online web forms and other sources, it has become increasingly important to work with a data provider who can assist with all marketing data needs.
Springfield, VA (PRWEB) December 19, 2012
Relevate announced today that Bob Lilley has joined its sales organization as senior sales executive. Lilley has over 10 years experience in the direct marketing industry, most recently at Epsilon Targeting.
Steven Rao, CEO, who made the announcement said, “Bob has extensive experience working with marketers to build predictive acquisition models and creating targeted prospecting universes. He is extremely well-versed in marketing data, and the processes and tools that keep marketing databases clean and productive.”
Lilley said, “I’m excited to help customers leverage the data from Relevate’s huge repository of nationally known and proprietary data sets, to gain a better understanding of who their customers are, how to reach them, and how to identify profitable new prospects. Relevate has been providing real-time and batch data append, data modeling, and data for new customer acquisition since 1978. With organizations collecting more and more data from direct contact, point of sale, online web forms and other sources, it has become increasingly important to work with a data provider who can assist with all aspects of data hygiene, data append, data management, and data analytics. I am looking forward to sharing the Relevate story with new clients.”
Lilley holds a Bachelor of Science degree in marketing from Villanova University. He is an active member of the Direct Marketing Association and the American Marketing Association.
Relevate, with its headquarters in Springfield, Virginia, is a leading information services provider offering a comprehensive range of marketing intelligence and digitally driven marketing solutions, utilizing high-quality data sources. For more information, call (800) 523-7346, or visit http://www.relevategroup.com.