Westchester Public Relations Agency Institutes New Statistical Approach to Evaluate Search Engine Behavior

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations agency, today announced it is instituting a new statistical approach to evaluate keywords for its clients for search engine optimization (SEO). It will track both the volume of searches and competition when choosing keywords for its clients.

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The choice of keywords for a client often relies on a haphazard process or even guesswork to determine this critical step in the SEO process.

(PRWEB) December 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm, today announced it is instituting a new statistical approach to evaluate keywords for its clients for search engine optimization (SEO).

The method employed evaluates search engine behavior -- the number of people searching for any given keyword -- combined with competition, the number of people trying to optimize for the same keyword. The two parameters are compared to create a KEI (keyword effectiveness index): a high volume of searchers with a low number of optimizers will achieve the best score.    

Willy Gissen, President of Cut-It-Out Communications, said, "The choice of keywords for a client often relies on a haphazard process or even guesswork to determine this critical step in the SEO process. Our company now uses a numerical method to create a spreadsheet evaluating and comparing dozens of possible keywords."

Mr. Gissen uses the Google Keywords program to determine the monthly search volume and the all-in-title command to estimate the competition (type all-in-title: keyword into Google’s search engine to determine the number of websites using the keyword in their title tag). Then, he creates a simple fraction with the search volume in the numerator and the all-in-title statistic in the denominator. The higher the result, the more promising the keyword.

Cut-It-Out Communications is known for its pioneering approach to the latest online public relations techniques and strategies. It creates and maintains website media rooms and corporate blogs for its clients; improves search engine rankings with inbound linking campaigns; and often explores new developments by testing them internally first.

Mr. Gissen authored a monthly column on public relations and marketing for the Westchester County Business Journal (see http://www.cioediting.com/westchester-public-relations-column.asp), maintains a daily blog on the lead story in The New York Times at http://www.cioediting.com/wordpress and wrote a series of articles about public relations and business development (http://www.cioediting.com/media_content_provision.asp).

For more information, please call 914-723-7212 or visit http://www.cioediting.com.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications, a Westchester County public relations firm, specializes in interactive services including search engine optimization, corporate blogs, e-newsletters and online press releases. Its President, Willy Gissen, has been certified in advanced search engine marketing and local search by the Search Engine Academy and Planet Ocean Communications respectively. He authored a monthly column on public relations and marketing for the Westchester County Business Journal, served on the communications and operational staffs in Congressional and gubernatorial campaigns, and graduated from Harvard College with a degree in Government.


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