(PRWEB) December 29, 2012
Unveiling a fresh and unique design, North Carolina-based Ruben’s, located at 1232 N. Wesleyan Boulevard in the Tiffany Square Shopping Center in Rocky Mount, will celebrate the opening of its restaurant on January 1, 2013. This location will feature a dynamic and inviting atmosphere to enhance the overall guest experience while celebrating the contemporary flavors of the South.
Capturing the Essence of Southern Soul Food
Striking life photos from the heart of the South, include Blues Artists lining the walls, echoing Ruben’s focus on founders of the sounds of the South while bringing authentic, contemporary Southern cuisine to its guests. Owner John Shaw has sought to capture images uncommon to American perception of the South, by capturing glimpses of true contributors to the Southern sound of the Blues echoed in the heart and soul of Carolina BBQ.
"Having traveled extensively throughout the southeast, Shaw has researched and captured the true essence of the South’s culture for our restaurant," said Pam Friday, general manager at Ruben’s. "Our intent is to accurately reflect the flavors of the South, in everything we do – from our restaurant design, to the photos that adorn our walls, to the music we play, to the fresh ingredients blended into our made-from-scratch recipes."
Classic Southern Architecture
The moment guests walk into the new restaurant, they will notice a clean, simple design, balanced with splashes of warm color and classic geometric shapes. Inspired by the Blues, churches of the South and Tobacco Road, Ruben’s design marks a departure from restaurant locations in Rocky Mount by reflecting the brand's commitment to celebrating the classic aspects of Southern BBQ & Blues culture and design. "We want Ruben’s to bring a fresh and inviting atmosphere to enhance our guests’ experience," says Shaw
Elevating our Guest Experience
Ruben’s plans on enhancing its guest experience by introducing Premium Concierge Level Services to guests, families and college students.
Concierge Level Service Includes:
According to Shaw, It’s important to evolve and meet the needs of our guests. Our goal is to provide our guests with the finest affordable Southern dining experience possible while making it fun, family friendly and a great environment for everyone. We are bringing a new and exciting way to dine in the Southern BBQ & Blues tradition to Rocky Mount.
Residents from the area are invited to join Ruben’s as we celebrate the Grand Opening on Tuesday, 1st of January. Those attending and providing feedback on their experience and our Soul Food, have the opportunity to win a Free Pig Picking in the Rocky Mount area 30 friends and/or family, courtesy of Ruben’s. The event will include live entertainment from Southern Blues player, James Parker.
About Ruben’s BBQ & Blues: T
The Flavors and Experience of the South
History of Southern Barbeque:
Nostalgia is a big part of southern barbeque and its mystique. To this day, along the highways of the south, grinning pigs smile back as travelers consider where to stop and eat.
Barbecue has been a feature at church picnics and political rallies as well as at private parties since the early 1900’s. One of the most popular and relatively inexpensive ways to lobby for votes, organizers of political rallies would provide barbecue, lemonade, and usually a bit of whiskey. These gatherings were also an easy way for people of all colors to mix. Since barbecue has always been a southern favorite, large groups of people from all backgrounds would get together to eat, drink and listen to speeches on the politics of the day.
In the mid twentieth century, Journalist Jonathan Daniels, maintained that "Barbecue is the dish which binds together the taste of both the people of the big house and the poorest occupants of the back end of the broken-down barn”
Local gatherings were exciting events, fancy linen tablecloths with covered dishes prepared by ladies of the congregation and a pit where the barbeque cooked was indeed the main attraction. To this day, barbeque remains a favorite in southern communities.
The Tie That Binds
Regardless of civil and political unrest that has often blemished American history, barbeque knows no color, no discrimination. People from all backgrounds, education levels, the hardworking, the rich and the underprivileged have always gathered together to share in this southern favorite. “Great barbecue draws barbecue fans of every color and class and unites us in a way that brings joy and memories that we take with us through our lives,” says Shaw.