If your customers can’t find your company or engage with your brand on mobile devices, then you’re not getting your business across to an ever-increasing audience
San Luis Obispo, CA (PRWEB) December 31, 2012
Michael Boyer, COO of ElementsLocal, wrote an article, Ensuring Your Website is Mobile-Friendly, which was published in the December issue of Franchising World Magazine.
Making sure your website is mobile-ready is vital to reaching and engaging with your customers online.
“If your customers can’t find your company or engage with your brand on mobile devices, then you’re not getting your business across to an ever-increasing audience,” Michael Boyer declares.
In this article Michael teaches:
- The value of targeting the right mobile devices
- The essential tools to evaluate your website on mobile devices
- The experience when extending your brand to mobile devices
- User navigation
- Reporting analytics and conversion tracking
- How to look ahead and keep on top of the ever changing social media environment
About the International Franchise Association
The International Franchise Association is the world's oldest and largest organization representing franchising worldwide. Celebrating over 50 years of excellence, education and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 825,000 franchise establishments, which support nearly 18 million jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.
ElementsLocal is a software company with 13 years experience building online marketing tools. In 2007, we created ElementsLocal, franchise online marketing software. Over 3,500 clients currently use this software platform to manage their local online marketing activities. Based in San Luis Obispo, CA, ElementsLocal clients include Home Helpers, Glass Doctor, CertaPro Painters, Floor Coverings International, Curves, Jiffy Lube, Sport Clips, Pearl Vision, Lens Crafters among others.
ElementsLocal’s executive team is available for speaking engagements and article contributions related to innovative franchise online marketing strategies.
We provide an online marketing platform to over 8k Franchisees worldwide. We speak on this topic regularly and would be interested in speaking at your event. We typically speak from 'Best Practice' perspective and fuse online marketing expertise with our deep understanding of franchising. We are currently attending: Fransummit, IFX Conference, International Franchise Association, and annual conferences for the Dwyer Group, Sport Clips, Snap Fitness & Maaco.
To coordinate, please contact Chad Jordan at (805) 547-1160, ext 211 or cjordan(at)elementslocal(dot)com