Content marketing is essential for online success.
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(PRWEB) December 29, 2012
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top content marketing tips for 2013. With the rapidly changing face of online marketing, content marketing will be more important than ever in 2013.
“Simply put, content marketing is about connecting with consumers through creative storytelling, using content to market a product and inform a target audience. And it takes a brand the extra mile by providing customers with free, useful information,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Content marketing creates informed customers and can help both small- and medium-sized businesses reach new audiences.”
“Content marketing is essential for online success,” adds Wu. “Eighty percent of consumers prefer to get company information from a series of articles versus an overt ad. In addition, 70% say content marketing makes them feel closer to the sponsoring company, and 60% say that company content helps them make better product decisions.” (Source: “What is Content Marketing?,” Content Marketing Institute, last accessed December 28, 2012.)
For small- and medium-sized businesses wanting to implement a content marketing campaign, Numero Uno says it’s imperative they connect with their target audience. Fortunately, the best content marketing methods are cost effective and offer a great return on interest (ROI).
According to Wu, content marketing uses objective, relevant information that both informs and motivates, and it comes in many forms, including articles, blog posts, videos presentations, and so on. Therefore, it’s important for companies to use different media forms.
According to Numero Uno’s content marketing tips, it’s also essential to know the audience; businesses should research what medium their audience prefers and which medium conveys the information in the best light. And they should also remember to consider “who” the content is for, thinking about what is interesting to their consumers and keeping their interests in mind. Keeping an audience interested is integral to any content marketing campaign. Making the information unforgettable means visitors will remember a particular site and brand.
Whether the information provided is about a particular brand or the entire industry, it’s extremely important that it is transparent and honest, says Wu. While creative license makes for a good marketing story, stretching the truth just to garner interest can be devastating to a business.
Finally, Numero Uno notes that content marketing is the perfect avenue for a business to be expressive and show its creative self. People connect with those that are similar to them. While being informative, content marketing should also divulge something personal or unfamiliar about a business or brand. If it’s unique, compelling, and engaging, people will come back.
As a new year approaches, small- and medium-sized business owners are beginning to identify the most productive strategies and ideas for their annual marketing plans. A well-constructed content marketing campaign not only attracts online visitors—it also makes them think and behave differently. Numero Uno Web Solutions can help small- and medium-sized businesses connect with their customers with innovative content marketing strategies.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).