(PRWEB) December 31, 2012
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global SEO and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top ways to improve social media marketing performance in 2013.
“Facebook has more than one billion users, YouTube more than 800 million users, and there are 500+ million people on Twitter, 175 million on LinkedIn, and another 25 million on Pinterest. Social media has evolved from being a simple meeting place to one of the most profoundly influential marketing tools, bringing the world closer together and opening the door to a global customer base,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions.
Social media platforms are where both online and traditional bricks-and-mortar companies can create an international presence and generate significant brand awareness. With billions of people using various social media platforms, it’s essential for small- and medium-sized businesses to create unique, compelling, and engaging content if they want to stand out in the crowd; it’s also important to use different media platforms.
According to Numero Uno Web Solutions, for businesses to implement successful social media marketing campaigns in 2013, they will need to better understand their audience and how networks like Facebook, Pinterest, and YouTube can have a more significant impact on their bottom lines.
The number of social media platforms has exploded and, as a result, there are numerous ways in which businesses can connect and engage their customers. Therefore, according to Numero Uno, it’s imperative that companies adopt an integrated approach for marketing and use key channels to distribute their message. It’s also important for small- and medium-sized businesses to distribute the same message through each medium. Knowing both the medium and the audience can better help businesses connect with and engage potential customers.
“At Numero Uno Web Solutions, we think social media platforms will become increasingly more visual in 2013,” Iaboni notes. “Sites such as Pinterest and Instagram are becoming increasingly popular, and the trend is spreading to LinkedIn, Facebook, and even Twitter. While some businesses, such as a florist or bakery, can more easily incorporate a visual component to their social media marketing campaign, it’s important for every business to include visual content in the marketing mix.”
The experts at Numero Uno Web Solutions say it’s also not enough to just use social media as the main way for businesses to connect with customers online. Having a presence on Facebook, YouTube, and Twitter may be interesting, but if a marketing campaign fails to generate sales, it doesn’t matter how many Facebook “likes” it gets. Social media marketing is results-oriented, and the different online channels have to generate meaningful revenue. Thanks to a number of relevant analytical tools, businesses can determine which social media sites are effective.
Iaboni concludes, “In 2013, the most successful social media marketing campaigns will improve focus and accuracy, enhance customer interaction, and generate sales. The experts at Numero Uno Web Solutions help businesses define their target audience and fine-tune their online marketing campaign to help them reach their goals.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).