Brisbane, Australia (PRWEB) December 31, 2012
There is not a more exciting time in the calendar year to feel hopeful about the year ahead than January 1. "Without a doubt we see a phenomenal spike in people searching for tools to help with goal setting at the turn of the calendar year" says Meridian 86 CEO, Shane Maloney. "And yet, despite making purchases with all the hope and enthusiasm, invariably people simply lose motivation in quite often, a very short time. This sad fact is most certainly a reflection of just how hard it is to stay motivated and focused on your own personal goals in life." Maloney should know. He and his business partner, Tim Wilson, have been running Lifetick, the popular online goal setting application since they first launched it in May 2008.
Based on a top down approach of values - goals - tasks (incorporating the S.M.A.R.T. goal setting methodology), Lifetick is designed in a stylish, yet simple way to ensure goal setters are given the most ideal environment to cultivate their aspirations. So far, they have helped tens of thousands of people from around the world gain better focus and purpose in life by providing the tool that has it all. Well almost. Until now.
"As a tool for individuals, we believe Lifetick has been fantastic. But there is no doubt being able to collaborate on goals is very powerful from a motivation and accountability perspective. Hence it was only a matter of time before we included the ability for people to share goals. Fortunately that day has arrived. We always saw the product heading into this space and our customers definitely made it clear that this is what they wanted, so it's nice to be able to deliver this kind of functionality at the time of year it matters most - new year." states Maloney. "Furthermore, we felt that even on individual goals, people may still need a cheer squad, so we've been able to incorporate a "Supporter" feature that allows you to have friends or colleagues track your progress on specific goals and lend support with hopefully the right kind of comments."
The new features tie neatly into both Lifetick and it's business counterpart, Lifetick Coach, which focuses on providing a platform for managers, coaches, psychologists and professors to "motivate, mentor and empower" (in the words of its tagline) their staff and clients.
So does the CEO himself think that sharing goals and being accountable is the way to keep a new year's resolution lasting into February and beyond? "I don't think there is such a thing as a magic bullet when it comes to motivating oneself in life, but we're confident we're giving people a decent head start. Sometimes it's about maintaining that momentum when the chips are down. Hopefully our customers have the sharers and supporters who can get them through the tough times so they can enjoy the fruits of their labour." It would seem only time will tell.
Lifetick is available online for free with limited functionality and $39 per year for full functionality (Both versions include mobile versions). Lifetick Coach plans start from $14 per month.