Uncovering a client’s brand story is Mad Bear’s specialty, and PeriClean was the perfect subject, says Glenn Zimmerman, President and CEO of Mad Bear Productions.
New York, NY (PRWEB) March 23, 2012
Mad Bear Productions, a video content production firm is proud to announce it has won a 2012 Telly Award in the “Internet/Online Video-Infomercial category for The Story of PeriClean: A Brushless Toothbrush.
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.
“Mad Bear Productions creates video content for businesses looking to create brand conversations with their prospective customers. Videos are not scripted in the traditional manner. Uncovering a client’s brand story is Mad Bear’s specialty, and PeriClean was the perfect subject, says Glenn Zimmerman, President and CEO of Mad Bear Productions and former television news reporter (last at WNBC in New York). “Our goal was to make the story of PeriClean about its founder Jack Gruber and his vision to motivate us all to take better care of our mouths. I hope this honor provides Jack and his team an even larger platform to pursue his vision.”
“The video is compelling, clear and gives just the right feel and information to get my knowledge and the story of PeriClean out to the public,” adds PeriClean founder Jack Gruber. “The Telly Award reinforces our opinion that this video is a great example of what can be accomplished when Glenn and his Mad Bear team’s vision, sense of humor and talent are put together.”
About Mad Bear Productions:
Mad Bear Productions is a video production firm based in New York City that humanizes brands through video by telling engaging and real documentary style stories. Founded in 2008, the Mad Bear Productions team marries proven journalistic techniques with cutting edge video engagement technologies to uncover a brand’s true story. In addition to running Mad Bear, Glenn Zimmerman often speaks about enhancing video engagement and is most recently a contributor to Streaming Media Producer. To learn more about Mad Bear, visit madbearproductions.com or follow us on twitter @madbearpro.