Manchester, NH (PRWEB) April 03, 2012
Social media is profoundly changing how companies market and interact with customers, creating a high demand for well-trained professionals who can effectively incorporate it into an organization’s marketing strategy. Students earning an online Social Media Marketing degree from Southern New Hampshire University are gaining valuable firsthand experience in employing social media in user-driven marketing.
The new online BS in Marketing with a concentration in Social Media degree at SNHU includes social media concentration courses that focus on creating social media campaigns and strategy, as well as traditional marketing courses that highlight the benefits of utilizing social media. Students in the program learn how to use social networking to enhance the brand experience while strengthening the relationship between customers and products. They also use social media tools for applications in advertising, marketing, public relations and journalism.
In addition, the flexibility of the program enables students to select courses in their areas of interest and customize their program to fit their needs.
“Much of what students learn while pursuing their Social Media Marketing degree is the application of social media strategies, tactics and matrixes used for analyzing what social media can do for a company,” says Dr. Patricia Spirou, chair of the Marketing Department at SNHU. “This enables students to assist companies by applying social media marketing techniques to real-world situations, thus, giving organizations a better understanding of the return on investment for their social media strategies.”
Instructors in the online Social Media Marketing degree program at SNHU have extensive experience in using social media in the marketplace. They expose students to the strategic aspects of both marketing and social media, as well as the development, implementation and evaluation of strategic marketing initiatives in real-world settings.
Southern New Hampshire University is one of the first universities to offer undergraduate and graduate Social Media Marketing degrees and has a history of placing students in social media positions, says Spiro.
For professionals working in the areas of marketing, public relations and advertising, understanding how to effectively use social media is critical. In addition to working in these areas, students with a Social Media Marketing degree could also work as a social media strategist, digital strategist or social media marketing specialist.
Southern New Hampshire University is a not-for-profit, regionally accredited university with an 80-year history of educating successful professionals. SNHU has a total enrollment of more than 13,000 students in more than 150 undergraduate and graduate degree and certificate programs, available online, at our main campus in Manchester, N.H., and at our regional centers in New Hampshire and Maine.
SNHU was the only university to make Fast Company’s 2012 list of the World’s 50 Most Innovative Companies; the university was ranked at No. 12.
SNHU also is the proud recipient of several awards, including GetEducated.com’s Best Buy award, Best of Business Awards for Best Online Degree and Best MBA, and G.I. Jobs’ Military Friendly Schools designation.