Austin, TX (PRWEB) April 11, 2012
Matt Cutts, Google’s head spam cop disclosed the approaching launch of a new over-optimization penalty at the South By Southwest (SXSW) conference in Austin, Texas during an open panel entitled “Dear Google & Bing: Help Me Rank Better!” attended by Google’s and Bing’s webmasters and web spam representatives.
Cutts said, “Google is looking at sites by 'people who sort of abuse it whether they throw too many keywords on the page, or whether they exchange way too many links, or whatever they're doing to sort of go beyond what a normal person would expect in a particular area.'”
“It’s widely believed that keyword stuffing and link exchanges are already spam signals in Google’s algorithm, so either Google intends to ratchet up the amount of penalty or dampening that those spam signals merit algorithmically or they have new over-optimization signals in mind as well,” Cutts added.
It was discussed during the open panel that some sites which have poor content but focus extra hard on their search engine optimization efforts are easy to spot. “They usually have a keyword domain, lots of keyword-rich internal linking, and heavily optimized title tags and body content. Their link portfolios will be heavily optimized as well. But their content is weak, their value proposition is low, they’re obviously to human observers only ranking because of their SEO,” Cutts elaborated.
In an interview with Zachary Williamson, SEO Director of AdultSearch, about his stand in over-optimization penalty he said, “I agree. It’s time to do something about low quality sites dominating the SERPs. I stopped using those little spammy tricks years ago. For example, instead of trying to get 2% keyword density, I use keyword synonyms, instead of spinning I use uniquely written articles. You can't waste a lot of time and energy trying to fool Google but if you spend that same amount of time and energy trying to follow their guidelines, your site will rank better.”
“Google tries to rank the site with higher quality content first so no matter what little tricks you have up your sleeve you better make sure your foundation is built from quality content or it could all come tumbling down like a house of cards,” Williamson added.
The upcoming over-optimization penalty targets to change the playing field so that sites with great content and higher user value rank above sites with excessive SEO. If you want to know more about SEO outsourcing, visit Zachary Williamson’s site at http://zacharykwilliamson.com/