BURBANK, Calif. (PRWEB) April 11, 2012
Whether your look is downtown chic or uptown fabulous, Birchbox — the company helping women discover the best new beauty and lifestyle products — will partner with The CW’s hit drama series Gossip Girl (Mondays 8/7c) this May to curate a special edition Birchbox filled with Gossip Girl–inspired glamour.
“We are so excited to announce Gossip Girl as the first entertainment brand to partner with Birchbox,” said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Television Group. “Gossip Girl fans — like Birchbox subscribers — are cutting-edge trendsetters who easily navigate and populate the social media landscape, and are trendsetters in fashion and beauty. This is a perfect way to give these influential fans their own Gossip Girl experience.”
“Gossip Girl is one of the biggest trendsetters in fashion, but also in beauty,” said Katia Beauchamp, Birchbox, Co-Founder. “At Birchbox, we are passionate about sharing the latest and greatest beauty products, styles and tips, so partnering with Gossip Girl was a natural fit. We think our subscribers will be delighted with the special Gossip Girl Birchbox.”
Gossip Girl airs Mondays at 8/7c on The CW. The series — from Fake Empire, Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios — was developed by Josh Schwartz and Stephanie Savage, who serve as executive producers with Leslie Morgenstein, Bob Levy and Joshua Safran.
Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best beauty and lifestyle products and brands available. Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products. Top brands like Kiehl’s, Benefit, Deborah Lippmann and Stila have partnered with Birchbox. To learn more about Birchbox, visit http://www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.
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The CW: @CW_network
(818) 954-4855, tammy(dot)golihew(at)warnerbros(dot)com
(818) 954-7222, tom(dot)mcalister(at)warnerbros(dot)com
(646) 675-1708, claire(at)birchbox(dot)com