Maumee, OH (PRWEB) April 23, 2012
With a light-hearted approach to picture framing, American Frame’s new book, DIY Framing FunDaMentals, is not your everyday ho-hum DIY manual. Packed with information every picture framer needs to know, the FunDaMentals is visually exciting with a touch of unexpected humor meant to inspire creative people who love and make art. This enjoyable guide to designing and custom framing art and photography is on sale now at AmericanFrame.com for $9.99.
In full-color with seventy pages of illustrations, step-by-step instructions and tips, DIY Framing Fundamentals covers every aspect of custom framing, from choosing a frame style to sizing a mat, measuring artwork, assembling the frame and using framing tools.
“This book is truly like no other” says Laura Jajko, VP of Sales and Marketing at American Frame. “It’s graphically rich, easy to understand, and just plain entertaining. Our customers are creative and generally time crunched, so this reference was written to respect both qualities”.
Jajko maintains that learning to custom frame is an essential skill and is committed to teaching how to frame correctly. “We all have art we need to frame and very few of us draw, paint or photograph in standard sizes. Framing is simple and so satisfying with significant cost benefits (around 75% over retail chains). Armed with the knowledge in DIY Framing FunDaMentals, one can choose to design and frame their own work, retaining 100% control over the project or collaborate with a professional framer as an educated consumer.”
DIY Framing FunDaMentals illustrates how people cannot only frame art, they can influence it. “Custom framing isn’t just about the right size frame,” Jajko says. “It’s also about interacting with the image. Cropping the image with the use of a mat, or influencing the viewer’s impression by choosing bold or neutral framing treatments are just two of the opportunities of custom framing.” Everything is up for grabs, and for art lovers who thrive on individuality, that’s definitely good news.
About American Frame
American Frame provides high quality DIY custom picture framing supplies and materials, tools, and fine art printing services at wholesale prices via its website throughout the USA. It features an easy web interface where visitors can design a custom frame treatment for assembly in the comfort of their home. One can also upload a digital image, request it printed on canvas or fine art paper, choose framing materials and receive their custom art ready to hang. All orders are handcrafted in its Maumee OH facility and shipped within 2 business days. Family owned and operated since 1973. Love your art. Frame it right.