Charlotte, North Carolina (PRWEB) April 25, 2012
BriteVerify, the industry leader in email verification, today announced that it has received Website Privacy and TRUSTed Cloud Data Privacy certification from TRUSTe, the leading global privacy management solutions provider. Underscoring its commitment to uphold the highest level of privacy and data standards possible, BriteVerify is the first and only email verification service provider to obtain TRUSTe certification, the most recognized internet privacy seal program in the world.
TRUSTe certification validates BriteVerify’s practices for collecting, using and disclosing information obtained through the company’s website, http://www.briteverify.com, and the BriteVerify real-time email verification platform. The industry’s simplest, fastest, and most accurate platform for affordable and efficient email verification, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses, a process that can significantly reduce marketing campaign ROI and damage a company’s sender reputation.
“The data we verify is often the most valuable asset a company has, and we take our responsibility to treat this sensitive information very seriously. We felt achieving TRUSTe certification was absolutely necessary for the best interest of our customers,” said Matt McFee, founder, BriteVerify. “Validation from this highly-regarded independent third-party gives our customers added assurance that they can trust us to handle their assets properly during the verification process and ensure their users’ private data is safe in our hands.”
To obtain TRUSTe certification, a company must provide proof of its privacy and data governance practices for data collected on behalf of users, customers, and partners—particularly as they relate to notice, choice, and accountability. Upon satisfactory evaluation, TRUSTe provides a trustmark indicator— typically in the form of a Web site seal or whitelist placement—that certifies the company's practices are compliant with TRUSTe's privacy standards.
By meeting the highest standards of data management and privacy practices, BriteVerify’s successful evaluation ensures that the company’s:
-Practices such as type of data collected, the data flows, data security measures and data usage policies meet the program requirement criteria
-Underlying technology complies with a set of program requirements based upon transparency, choice, and accountability
“Businesses that rely on email verification services must pay careful attention to their providers’ online safety and security practices when managing sensitive customer data such as email addresses, mailing addresses and phone numbers,” said Dave Deasy, vice president of Marketing at TRUSTe. “With the TRUSTe certification, BriteVerify is setting the bar for email verification offerings. BriteVerify’s customers can feel confident that the company is committed to privacy protection and complying with industry best practices.”
TRUSTe is the leading privacy management solutions provider and offers a broad suite of solutions that enable companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide, and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.
BriteVerify is the industry leader in email verification and delivers the industry’s simplest, fastest and most affordable real-time email verification platform. Designed for any company that builds and maintains an email marketing database, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses, a process that can significantly reduce marketing campaign ROI and damage a company’s sender reputation. BriteVerify requires no contracts, no set up fees and with no monthly minimum, customers only to pay for what they use.