Entomo’s Channel Management Cloud Continues to Super-Charge Sales Productivity

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SaaS Solution Provides Greater Multi-Tier Channel Visibility

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[With Entomo's cCRM] we can ensure that sales results are aligned with sales strategies. – Keith Braesch, Vice President of Sales at Targus

Entomo, Inc., the leading provider of cloud-based Channel Control and Revenue Management (cCRM) solutions, today announced that Targus, Inc. has successfully deployed the POS Data Management, Sales Credit Assignment and Channel Analytics modules of Entomo’s SmartHub® platform.

The solution automates and streamlines POS processing and reconciliation of Point of Sale (POS) data from Targus’ distributors, OEMs, DMRs, retailers and etailers. Analytics and Dashboards provide real-time channel insight. The enhanced data is then used to pay sales commissions, reward partners and engage with end customers. Complete automated audit trails enable quick resolution of any disputes raised by partners or sales reps.

“The new cCRM platform from Entomo allows us to see what’s going on in the different tiers of the channel,” said Keith Braesch, Vice President of Sales at Targus. “We can now ensure that sales results are aligned with sales strategies and allocate our resources accordingly.”

Handling multi-tier channel data is inherently complex. With Entomo’s automated approach to Channel Management, error-prone manual processes have been completely eliminated and turnaround times greatly reduced.

"Entomo is the best-kept secret in Channel Management. Instead of marketing hype, we have focused our efforts on developing superior technology,” said Sanjoy Chatterji, Founder and CEO at Entomo. “This technology, coupled with a team of channel-savvy analysts, allows us to provide a repeatable and scalable process that helps our customers maximize revenues through the channel."

As a result of Entomo’s Channel Management solution companies experience:

  •     Increased Gross Margins and Revenues
  •    Improved Sales Rep Productivity and Channel Partner Relationships
  •    Streamlined Sales Operations
  •    Improved Product Lifecycle Management
  •    On-Demand 360-Degree View of Channel

“Entomo’s solution enables us to analyze historical sales trends and rebalance territories, which in turn allows us to place greater accountability on our field sales managers,” explains Bo Mahoney, Targus’ Director of Enterprise Sales. “In addition, we can now tie channel performance directly with various sales campaigns.

More information about Entomo’s SmartHub® platform and cCRM solution is available at http://www.entomo.com.

About Targus
Targus created the mobile accessory category with its invention of the laptop case over 25 years ago. The company continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus’ headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit targus.com.

About Entomo
Entomo, Inc. is the leading provider of cloud-based Channel Control and Revenue Management (cCRM) solutions that help companies transform their business by increasing channel visibility, building stronger partner relationships and maximizing revenues.

The Entomo SmartHub® SaaS platform powers our cCRM solutions and automates all aspects of Channel Data Management (POS, inventory, claims, royalty reports), Sales-in Sales-out (SISO) Reconciliation, Channel Incentive Management, Sales Credit Assignment, Online Partner Collaboration, Channel Revenue Management, Channel Analytics and Dashboards. A comprehensive set of professional and managed services round out the SaaS offering. To learn more, please visit us at entomo.com or call +1.425.372.0544.

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Heather Lackmeyer
Entomo, Inc.
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