San Diego, CA (PRWEB) May 14, 2012
OpenEye, a global digital media consultancy recently announced it’s west coast expansion and unveiled its newly redesigned brand identity and website. (http://www.openeyeglobal.com) The new website offers a visually appealing user experience which delivers both information on the agencies capabilities and perspective on multi-channel digital experiences.
“The agency has shown steady growth for the past 9 years and we felt this was a perfect opportunity to invest in enhancing our global identity,” said Bryan Meszaros, OpenEye’s founder and Managing Partner. “There have been a lot of changes since we first started and we needed to create an identity that matched the maturing agency.”
At the time of the re-launch OpenEye also announced the formation of a new division, OpenEye Labs. Based in San Diego, CA, “Labs” will be lead by new Managing Partner, Christian Braemer (former CEO & founder Joe Media Inc.). The “Labs” will spearhead initiatives in “cross-channel digital experiences,” incubating and developing innovative technologies and applications to help stay ahead of the ever changing digital landscape. “Our clients look to us for new ways of engaging the ‘connected consumer’ and influencing buying decisions at the point of purchase. If you’re not communicating with consumers on their terms and on the platforms they prefer, you’re missing a big opportunity,” explained Braemer. “The Labs will not only identify and design new applications but work through integration with existing platforms including web, mobile, social, loyalty, back-office, and e-commerce.”
San Diego marks OpenEye’s third studio (London, San Diego, New York) giving the agency a strong east and west coast presence in the United States. “We have experienced organic growth over the past several years both in the United States and in Europe” stated Meszaros. “The global team we have assembled positions us for future growth and the ability to offer more services to our clients.”
Formed in 2003, OpenEye is an award winning digital media consultancy which looks to combine consumer insight, technology and creativity to redefine how brands and retailers engage with consumers through a strategic digital in-store experience. With studios in New York, London, and San Diego OpenEye has worked with such high profile brands the likes of Sovereign Bank, Santander UK, The Nuance Group, The Corcoran Group, Apple, and Penske.