Westmont, IL (PRWEB) May 14, 2012
All Farm Market iD customers use information to better understand and serve their markets. However, it is particularly interesting to see the process in action at the retail or dealer level, where the response rate and the return on investment is highly measurable.
Farm Market iD has almost 40 years of retail experience serving some of the largest farm cooperatives, partnering with local ag banking services and working directly with individual dealers and regional coops. In each case, the primary role of Farm Market iD is to help businesses learn more about their customers and prospects.
“Going local” with Farm Market iD consists of a detailed analysis of the client’s customer and prospect list. Farm Market iD matches the client’s records with the more than 3.9 million farm owner and operator records in the Farm Market iD database. The process, which usually takes about a week, allows Farm Market iD to produce detailed reports showing a profile for both the matching customer records and for prospects in the client’s trade area.
Steven Rao, president of Farm Market iD said, “The analysis process is really a win/win for the retailer. We do not charge for the matching process; customer and prospect reports are provided at no cost. Once clients see the value of our analysis, they are able to take advantage of Farm Market iD data and marketing services to obtain a more targeted prospect database.”
Farm Market iD does business with a wide variety of clients including major chemical, seed, equipment, banking and financial and direct marketing companies. The data Farm Market iD supplies is used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies.
About Farm Market iD®:
Since 1973, Farm Market iD, located in Westmont, Illinois, has provided comprehensive production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database is used by virtually every major company in agriculture. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. For more information, call (800) 313-4778 or visit http://www.farmmarketid.com.