By appealing to the modern consumer through the use of social media, Wright USA expects to bring a more modern feel to the way the agency engages with and markets to federal workers.
Wilmington, Delaware (PRWEB) May 19, 2012
Wright USA, the largest third party administrator exclusively serving the insurance needs of federal government employees, has proudly launched an interactive social media strategy geared toward strengthening both business and personal bonds with federal workers across the country. Wright USA has established social media accounts with Facebook, Twitter, Google +, YouTube, LinkedIn and also maintains a federal employee insurance blog on their website, http://www.wrightusa.com.
“Our new social media outlets will provide federal workers a convenient way to access relevant insurance news and allow them to easily share this information with their colleagues through their preferred social media channel.” said Glenn W. Clark, President of Wright USA.
New content will be posted regularly and will expand across general and specific insurance topics. Whether a federal employee is researching the importance of federal employee professional liability insurance to protect their career, or learning how federal employee disability insurance can fill a coverage gap to protect their paycheck, Wright USA will use its expertise to effectively address these needs.
Wright USA’s revitalized approach to social media will provide federal employees with truly valuable information and help the agency continue to improve the ways they serve their loyal customers while expanding its service for all of those in need of reliable coverage. Current and potential customers can now receive in-depth, niche insurance information right at their fingertips. By appealing to the modern consumer through the use of social media, Wright USA expects to bring a more modern feel to the way the agency engages with and markets to federal workers.
About Wright USA:
Wright USA has served as the premier provider of insurance coverages specifically tailored to meet the needs of Federal Government Employees for nearly 50 years. Wright offers a variety of insurance plans, including Professional Liability, Disability, Dental, Life, and Umbrella Liability. Interested parties can learn more about the products and services Wright USA offers by accessing Wright USA’s website at http://www.WrightUSA.com.