Durham, North Carolina (PRWEB) June 06, 2012
Wearever, makers of comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns, announces notable product line extension. Wearever will now offer the option to purchase reusable incontinence underwear in a pack of six, providing customers with enhanced shopping possibilities.
Wearever previously offered the option to buy a single pair of incontinence briefs or panties, or purchase undergarments in groups of three. The addition of a six-pack option will be beneficial for customer segments who experience a greater need for incontinence protection.
Wearever strives to continually expand, consistently delivering innovative products that help create peace of mind and make living with incontinence stress-free. The decision to incorporate expanded purchase options stems from Wearever strategic approach to continually cater to the changing needs of their niche consumer demographic. This expansion provides Wearever an edge in the market, giving them a leg up over competitors who are not evolving as quickly with e-commerce product offerings.
Mandy Harrell, brand manager of Wearever, looks forward to future expansion. “Wearever is continually looking to improve the e-commerce experience, so customers find shopping enjoyable. Each new style and product option we add provides our customer base with increased opportunities and protection, solidifying our goal of making living with incontinence stress-free.”
Depending on style, six-packs of ladies’ incontinence panties will range from $62.99 to $80.99. Men’s incontinence briefs will range from $75.00 to $106.00. Each incontinence garment is reusable and can withstand up to 200 washes.
The Wearever line and its sister brand, Eversures, offer women’s cotton, cotton blend, lace and nylon microfiber fabrics in classic styling, as well as men’s briefs and boxer briefs. All styles feature the absorbent padding for light, moderate or severe incontinence and provide a more environmentally friendly, comfortable, stylish and affordable solution compared to the alternative, adult diapers.
The Wearever brand and its sister brand, Eversures, offer comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns. The men’s and women’s underwear line of washable, reusable urinary incontinence panties and briefs is especially beneficial for active individuals who want to continue their normal lifestyle without worry or emotional stress resulting from urinary incontinence. Additionally, Wearever offers incontinence bedding products as well as Buster Brown® socks, which are specifically designed for maximum comfort essential for the elderly and anyone with poor circulation, easily irritated skin or diabetes. Wearever is produced and distributed by Prime Life Fibers®, a Durham, N.C.-based apparel company founded in 2002 by Bob Deerin.