Shweiki Media Offers Publishers Social Media Marketing Strategies with Tips for Increasing Reach and Presence with Twitter.

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Shweiki Media teams up with industry expert Joe Pulizzi, founder of content marketing and publishing company Junta42, to offer publishers strategies and instruction for social media marketing with Twitter. This brief tutorial explains the importance of Twitter and how a business can use it to their full advantage, increasing reach and creating a bigger online footprint.

Social Media Marketing by Joe Pulizzi
Using Twitter adds more of a publisher's content to the internet and (from a sharing standpoint) increases their amount of connections...if they want to reach a wider audience more effectively, they need to hop on the bandwagon as soon as possible.


1. The Ultimate Goal as a Publisher

The ultimate goal for every publisher is to be the trusted source in their niche. It is important to be wherever their customers are, like Twitter. Using Twitter adds more of the publisher's content to the internet, and (from a sharing standpoint) increases their amount of connections. By using Twitter as part of their content, one widens their reach and can create a bigger online footprint.

2. It's Important to Become the Magnet using Twitter

There are many social networking sites out there, each of which are constantly competing for sharing the most content. According to a new study, surveying over 1000 business marketers, 55% of media sites use Twitter to distribute content. Customers are having conversations via Twitter, and they are using Twitter as a powerful listening tool.

3. What is Twitter?

Like any other social media website, Twitter is a powerful tool. Messages on Twitter are referred to as "Tweets," which are 140 characters or less. Tweets are like text messages that are sent to everyone who follows the user. For the most part, anyone can follow anyone on Twitter. It's not necessarily necessary for users to follow each other to see each other's content. Twitter also allows users to make "Lists" where they can group people together with the same niche. A handy note to be aware of is that Twitter automatically shortens any links added to Tweets, providing more room to add in content.

4. Why Businesses Should Use Twitter

The main reason businesses need to use Twitter is because their readers are already on there. One can use the search bar to see who is talking about them/their company in real time, getting feedback from their followers/fans instantaneously. One can also search any topic that interests them and see what everyone around the world is saying about it. Twitter is famous for "Re-Tweeting," which is when someone forwards a tweet to all of their followers, which they can then retweet to their followers and so on. This maximizes a message, giving it a further reach to areas that it would not be able to reach otherwise. There are many excuses why companies feel they do not need to be on Twitter, but if they want to reach a wider audience more effectively, they need to hop on the bandwagon as soon as possible.

5. Successful Twitter Tactics

Most companies are already using Twitter to listen to their customers and are paying attention to what they are saying, and one could say that focus groups are becoming less relevant thanks to the instant feedback Twitter provides. Social media integration in crucial in everything a business does, because people find content in many different ways.

6. How To Create a Twitter Profile

First, the user should make sure to add an appropriate picture, a head shot preferably. One should create an individual Twitter identity and not just one for their publisher. A useful tool would be to have everyone associated with the company have a similar display name. Most importantly, one shouldn't forget to add a link to their website and an appropriate bio of who they are and what they do. (Click here for seven ways to optimize a Twitter search.)

7. What is Tweetdeck?

After making a profile, the next step is downloading Tweetdeck, a simple app the organizes all Twitter content in one. Tweetdeck has three columns: the left column displays all the tweets in the newsfeed, the middle column is where one can search a keyword and see what people are saying on that topic, and the right column shows everyone who is talking about that Tweetdeck's particular user.

8. What Are #Hashtags?

Hashtags are the way Twitter organizes different categories and topics. (The middle column in Tweetdeck is where these are found.) It is important for a business to use relevant, valuable hashtags to increase their amount of Twitter followers and make it easier for people under the same niche to find them.

9. Twitter Don'ts

Businesses shouldn't constantly Tweet about themselves, but make sure to talk about interesting topics and actually have conversations with their followers to make the company seem more real. One shouldn't mistake a Tweet with a direct message, because then only the person the message is sent to (or vice versa) will see it. It's important to always incorporate a reply to someone with the proper wording, restating what that Tweet is about rather than simply replying with a cliche status. Lastly, one should not set up auto-direct messages, because it looks like spam and is not one-to-one reachability.

Click here to watch Joe Pulizzi's Presentation on Social Media Marketing.

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way! (

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David Reimherr
Shweiki Media
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